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SUCCESS STORY
DUDE Wipes is known for revolutionizing personal hygiene practices with its innovative approach of transitioning from dry to wet wipes. They have seen remarkable growth in recent years. With a keen focus on blending entertainment with commerce, the brand has successfully carved a niche in the highly competitive corner of its consumer packaged goods (CPG) industry.
However, as the company expanded its reach and product offerings, they needed to leverage support from a dependable partner to address challenges. Through collaboration with Syndigo, DUDE Wipes has achieved numerous benefits, including:
With creative use of technology proven to get product information across the world’s largest network of retailers, DUDE Wipes tackled these obstacles and found themselves in a stronger position to clear the floor with its competition.
DUDE Wipe’s success is built on a foundation of bold, aggressive, messaging from an unapologetic brand. But when you make a lot of noise and talk a big game, having all the critical details right to back it up is all the more important.
Upholding a consistent brand identity and messaging across multiple online channels is hard, especially for the one-man team Joey Thomas, Senior Director of E-commerce at DUDE Wipes is running.
DUDE Wipes especially struggled with maintaining uniformity in its brand presence and content presentation across retailer sites, inconsistent content styles and messaging risk hurting their brand image and confusing shoppers.
“We want to make sure that the customer who’s shopping on Kroger.com is seeing the same content that shows on Amazon.”
Syndigo’s Syndication capabilities offer Joey and DUDE Wipes the perfect solution. With a single, centralized platform to reach all its endpoints, Joey and the team can efficiently manage and distribute product content, including images, descriptions, and specifications, ensuring coherence across e-commerce sites and social media channels.
Customers want a smooth, seamless omnichannel experience. That’s the observation Joey has made while witnessing DUDE Wipes go through its meteoric growth over the last two years. Recognizing the need to bridge traditionally siloed channels in the CPG industry, DUDE Wipes is also focused on integrating social commerce seamlessly into its strategy, aiming to provide customers with a cohesive shopping journey across all touchpoints.
“Now it’s necessary to consider Amazon, Walmart, DTC, and all these channels working together, while also activating influencer affiliates on TikTok and Meta, and coordinating budgets for these channels cohesively to elevate the entire business.”
In order to double down on exploring new initiatives with social commerce, DUDE Wipes leans on Syndigo for operational support. Leveraging Syndication and Enhanced Content, they consolidate product content management and distribution, automating time-consuming manual work and reducing overhead costs. This allows DUDE Wipes to allocate valuable time and resources towards strategic initiatives with higher priority.
Through collaborative efforts with Syndigo, DUDE Wipes continues to keep their innovation live and stronger than ever. They leverage Syndigo to streamline operations and maintain a consistent brand image across sites while converting more shoppers to use wipes by exploring opportunities on social channels to be entertaining, educational, and persuasive at the same time.
