When sales reps and customers are looking to add new products to their orders, it is common practice to compare the image they see in the search results to the product description as well as pack size information. If these checks cause doubt, there is very low likelihood that someone is going to order that product.
According to GS1, product images have a huge impact on sales. For products that have images available, there is is a 40% reduction in the need to request a sample or ask for an additional sales call from a broker or manufacturer rep. This means getting more sales with less cost – faster!