Syndigo Data Management Program

Syndigo’s Content Experience Hub (CXH) is now the exclusive partner of Toys ‘R’ Us Canada for the company’s brands to submit Core Content for their product listings and packaging. There is no cost to vendors for the Core Content program. The Syndigo partnership will provide a better, user friendly, single solution product data platform for all vendors to streamline product content data.

Core Content: What to expect from Syndigo

Centralized Repository

Syndigo simplifies the management and maintenance of your product data offering one single-source solution for all of your product content.

Access From Anywhere

It's in the cloud! Assign users and grant permissions, making workflows in your company so much easier. No more siloed information!

Enhanced Data Quality

Syndigo's integrated Data Quality Engine performs thousands of validations to ensure not only the completeness, but also the accuracy of your data.

Unlimited Digital Asset Storage

Product images, detailed shots, lifestyle images, marketing & instructional videos, spec sheets, PDFs, planograms and more. Whatever the format, whatever the size, you can store it in Syndigo.

Upload Options

Syndigo's platform allows you the flexibility to load data directly into the application, through smart spreadsheets, or import feeds from your system to ours.

Training & Support

Let Syndigo help you get the most from your product data. We offer a dedicated Help Center that features self-paced learning, hosted training webinars and even in-person workshops.

Supercharge Your Content on Toys 'R' Us Canada with Enhanced Content

Enrich your product content with interactive media and enhanced content. Both in-line and engaging hero content can set your products apart on the eCommerce landscape at Toys 'R' Us.


Do All Suppliers Have to Participate?

Yes, Toys ‘R’ Us has sponsored Syndigo accounts for the entire vendor base and expects all Vendors to syndicate their marketing data via the Syndigo platform.

Is "Toys 'R' Us Core Marketing" the Same Thing as GDSN?

GDSN and Toys ‘R’ Us Core Marketing are a different set of attributes. GDSN data is inputted into your GDSN provider’s portal, passed to GS1 and a subscription is sent on to Toys ‘R’ Us. Toys ‘R’ Us Core Marketing is the information from the MDS that vendors had previously entered on the builder file. It is often referred to as Product Specific Selling Attributes (PSSAs). This data is inputted into Syndigo and sent on to Toys ‘R’ Us.

Does Syndigo Have all the Approved Toys 'R' Us Brand Names?

Toys ‘R’ Us and Syndigo maintain a coordinated brand list with all Toys ‘R’ Us brands.

Are There Any Costs for Vendors?

Core Content: No, Toys ‘R’ Us has sponsored CORE content Syndigo accounts for the entire vendor base and expects all Vendors to syndicate their marketing data via the Syndigo platform.

Enhanced Content: Yes, Enhanced Content is not included, but is highly recommended to generate up to 50% uplift in ‘Add to Cart’.

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Ready to learn more?

Power your product content for Toys 'R' Us with Syndigo. Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners.