Make Your Products Stand Out at Walmart

Syndigo is the only connection to Walmart that can share your

GDSN Content
Core Content
Enhanced Content

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Control Your Core Content

Effortlessly share essential product data and information according to Walmart requirements and deliver a consistent, compelling brand experience.

Content includes:

  • Product Name
  • Description
  • Marketing Copy
  • Feature Details and Benefits
  • Supplemental Q&A
  • Shipping and Return Content

Capture Attention and Grow Sales with Enhanced Content

Unlock advanced rich content and interactive experiences on Tell product stories, build loyalty, and equip shoppers with everything they need to feel good about an immediate purchase. Walmart product pages with Enhanced Content from Syndigo see an average 51% increase in conversion rate.

Engage Shoppers and Drive Sales

  • Publish engaging visual descriptions using existing media assets
  • Easily assemble interactive product tours
  • See metrics on shopper engagement and interaction
  • Edit content any time and quickly republish

Walmart Connected Content Partner

Syndigo is a hero partner in the Walmart Connected Content Partner Program for both enriched core content and rich media. Being a hero partner grants us unique access to Walmart’s buyers. This allows us to truly understand their digital content needs and strategize alongside them. Allowing us to share with you the most effective content strategies to drive sales on

Publish Stunning Product Descriptions and Beautiful Product Tours to Walmart

Increase Online Sales

Product pages with enhanced product descriptions and rich media on grow conversion rates an average of 51%.

Impact Store Shoppers

Walmart shoppers rely on product information on to research and make purchase decisions, whether they buy online or in a store.

Quick And Easy

Syndigo Content Publisher lets you quickly develop compelling stories through videos, interactive tours, and enhanced product descriptions and make them available on

Click below to read this handy tip sheet:

5 Ways to Drive Sales on


Walmart is growing. Here’s How to Make the Most of Your Product Listings

The combination of in-store and online requirements for product content can present a complex challenge for suppliers.

Frequently Asked Questions

Can I publish information for more than one product?

Yes. You can publish information for as many products as you need.

How much information can I publish for each product?

You can upload as much information as you’d like to tell your product story. You can start with content you have readily available, and add more as you go.

Can I control which Product Detail Pages on display my content?

Yes. Syndigo Content Publisher lets you specify the Product Detail Pages on which your information appears. You may only publish information for your own products.

Can I publish the same information to multiple Walmart items?

Yes. Content Publisher lets you associate a single product with multiple Walmart items. This means you don’t need to repeat your work if your products have multiple models, varying in color, size, dimension or other characteristics, which can benefit from the same content.

What types of content can I publish?

You can publish existing rich media assets such as videos. You can publish text content or use Syndigo Content Publisher to assemble visual descriptions that contain images and text. In addition, you can easily put together interactive tours and side-by-side comparison tables using a drag-and-drop interface.

I have web pages that I’ve already created. Can I use them?

You can copy and paste your content into Syndigo Content Publisher and reformat your web pages. You cannot use the actual HTML code you already have as it may conflict with your code or styles.

Is my information being reviewed before it is delivered to

Yes. Syndigo staff reviews the content and will contact you if they find issues with the information.

How can I measure the sales increase due to the information I publish?

Once you publish your product information, shoppers see it as they view product detail pages on your site. Syndigo Content Publisher uses shopper navigation data to estimate the incremental sales online and in-store.

How can I tell if shoppers find my content useful?

A question asking shoppers to provide feedback is placed at the top of the information you publish. Shoppers’ response data is available in Syndigo Content Publisher.

What if I don’t have rich product information for my products?

You can use Content Publisher to put together visual descriptions and interactive tours based on simple assets. In addition, Syndigo works with several content creation agencies which can help you create powerful content. Contact us and we’d be happy to help.

Can I make changes to the content after I publish it?

Sure. You can log in to Content Publisher at any time, add or change content, and republish it.

Where can I get more information about Syndigo Content Publisher?

More detailed information is available once you complete the registration process and log in to the tool. You may also contact us with any questions you may have.