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Effortlessly share essential product data and information according to Walmart requirements and deliver a consistent, compelling brand experience.
Content includes:
Unlock advanced rich content and interactive experiences on Walmart.com. Tell product stories, build loyalty, and equip shoppers with everything they need to feel good about an immediate purchase. Walmart product pages with Enhanced Content from Syndigo see an average 51% increase in conversion rate.
Syndigo is a hero partner in the Walmart Connected Content Partner Program for both enriched core content and rich media. Being a hero partner grants us unique access to Walmart’s buyers. This allows us to truly understand their digital content needs and strategize alongside them. Allowing us to share with you the most effective content strategies to drive sales on Walmart.com.
Product pages with enhanced product descriptions and rich media on Walmart.com grow conversion rates an average of 51%.
Walmart shoppers rely on product information on Walmart.com to research and make purchase decisions, whether they buy online or in a store.
Syndigo Content Publisher lets you quickly develop compelling stories through videos, interactive tours, and enhanced product descriptions and make them available on Walmart.com.
5 Ways to Drive Sales on Walmart.com
The combination of in-store and online requirements for product content can present a complex challenge for suppliers.
Yes. You can publish information for as many products as you need.
You can upload as much information as you’d like to tell your product story. You can start with content you have readily available, and add more as you go.
Yes. Syndigo Content Publisher lets you specify the Product Detail Pages on which your information appears. You may only publish information for your own products.
You can publish existing rich media assets such as videos. You can publish text content or use Syndigo Content Publisher to assemble visual descriptions that contain images and text. In addition, you can easily put together interactive tours and side-by-side comparison tables using a drag-and-drop interface.
You can copy and paste your content into Syndigo Content Publisher and reformat your web pages. You cannot use the actual HTML code you already have as it may conflict with your code or styles.
Yes. Syndigo staff reviews the content and will contact you if they find issues with the information.
Once you publish your product information, shoppers see it as they view product detail pages on your site. Syndigo Content Publisher uses shopper navigation data to estimate the incremental sales online and in-store.
A question asking shoppers to provide feedback is placed at the top of the information you publish. Shoppers’ response data is available in Syndigo Content Publisher.
You can use Content Publisher to put together visual descriptions and interactive tours based on simple assets. In addition, Syndigo works with several content creation agencies which can help you create powerful content. Contact us and we’d be happy to help.
Sure. You can log in to Content Publisher at any time, add or change content, and republish it.
More detailed information is available once you complete the registration process and log in to the tool. You may also contact us with any questions you may have.