Kristen Lyons
Vice President, Analytics
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Brands spend millions of dollars to drive consumers to point of sale, but often lack the visibility to know what happens once they get there. Are their products discoverable? How are consumers engaging with their content? Is their product available to buy? What reviews are helping or hurting their conversion?
Syndigo has a robust data and analytics tool set within the Content Experience Hub to connect the insights to these questions and help to illuminate the digital shelf and shopper behavior.
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