Product Experience Management (PXM)

The strategic approach of delivering a superior and consistent product content across touchpoints to create a seamless product journey. 

What is Product Experience Management (PXM)?

Product Experience Management (PXM) is the strategic approach to delivering consistent, compelling, and contextually relevant product content across all customer touchpoints. It combines product data, digital assets, syndication tools and digital shelf analytics to create a seamless product journey. PXM empowers brands to differentiate themselves, build trust, and drive sales in an increasingly competitive digital marketplace.