Data Synchronization

The process of ensuring up-to-date product data across systems, platforms, and partners, so brands deliver accurate and seamless product experiences across channels. 

What is Data Synchronization?

Data synchronization is the process of ensuring that data remains consistent and up-to-date across all systems, platforms, and partners. It’s a critical function in PXM, helping brands maintain content accuracy and deliver a seamless product experience across every channel.