Data Monetization

The practice of generating revenue from data assets to improve internal decision-making, or by selling insights to external partners. 

What is Data Monetization?

Data monetization is the practice of generating revenue from data assets—either by using data to improve internal decision-making or by selling insights to external partners. For brands leveraging PXM, high-quality product data can be a valuable asset, enabling better personalization, targeted marketing, and strategic partnerships.