Gordon Food Service
Publish richer marketing content beyond GDSN to help your products stand out across Gordon Food Service ordering and ecommerce experiences.
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FOR BRANDS
Gordon Food Service has expanded its Brand Core Content program beyond a pilot phase and is inviting suppliers to provide richer marketing content, especially feature-focused product information, that complements existing GDSN data and appears directly within GFS ordering experiences.
By publishing Brand Core Content, suppliers can provide more robust product information, including feature-focused marketing attributes that help GFS present products more effectively across its ordering and ecommerce experiences.
Brand Core Content lets you enhance that information with richer marketing content, including feature-focused product details that appear directly in Gordon Food Service’s ordering and ecommerce experiences. The program is live, available to existing suppliers, supported by GFS content guidelines, and designed to help brands present more complete product information to GFS buyers.
GDSN delivers your foundational product data, establishing a single, real-time source of truth across the supply chain, eliminating manual data entry and ensuring 100% accurate product information across trading partners.
Syndigo can help you implement Brand Core Content to supplement your existing GDSN data with richer marketing-focused features.
Empower shopper trust while delivering brand consistency and transparency. Power your omni-commerce experience that drives sales and supply chain efficiency. Core content includes:
Establishes a single, real-time source of truth across the supply chain, eliminating manual data entry and ensuring 100% accurate weights, dimensions, and compliance.
