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By 2027, 70% of retail sales will be sparked by something digital like an ad, review, or search result¹. And retail media is exploding, with ad spend surging across platforms like Amazon, Walmart, and Instacart. In the U.S. alone, retail media spend is expected to grow another 20% in 2025².

In an era where digital transformation dictates market dynamics, the retail sector is poised for significant growth. The National Retail Federation projects that retail sales in 2025 will reach between $5.42 trillion and $5.48 trillion, marking a 2.7% to 3.7% increase over 2024. This surge underscores the escalating importance of e-commerce and the critical role of Product Experience Management (PXM) in shaping brand success.  

AI is transforming e-commerce at every stage of the customer journey, from research to purchase. During the holiday Black Friday/Cyber Monday shopping event, one of our clients saw 60% of their webshop traffic coming from bots, with ChatGPT leading the way. This is partially due to retailers that have begun to integrate AI directly into their webshops, with AI agents like Amazon Rufus, which function as personal shoppers within the retailer’s ecosystem.

Big retailers like Amazon and Walmart have reshaped e-commerce, setting the bar high for product content, speed, and personalization (WSJ). They’ve made fast shipping the norm, prioritized rich product pages with enhanced content, and leveraged AI to fine-tune recommendations. As a result, consumers now expect detailed, high-quality product information, immersive media like 360-degree images and videos, and real-time availability updates before making a purchase. 

The complexity of commerce in marketplaces grows with every passing day. Data sources expand in number and diversity, as do the points of sale. Consumers continue to demand a more personalized shopping experience while a surging demand for sustainability has made sellers look for better tools to communicate their values. 

Discover how PXM lowers customer acquisition costs by enhancing product experiences, driving conversions, boosting loyalty, and optimizing marketing efforts.

There was a time when businesses kept things simple—products, prices, and plain old data. Managing all that information in one place was a big deal, and that’s where Product Information Management (PIM) systems came in. These systems were the quiet heroes behind the scenes, keeping everything organised like a digital filing cabinet for product descriptions, specifications, and pricing. But as consumer behaviours and expectations have evolved, so has the technology. Enter Syndigo—a company that takes the traditional concept of PIM and elevates it into the dynamic world of Product Experience Management (PXM), all while adding a bit of glitter to the process (metaphorically, of course).

PROKOM Data Days 2025 June 26–27, 2025 Düsseldorf, Germany Join industry experts, businesses, and thought leaders at PROKOM Data Days 2025 to explore the latest […]

The Food and Drug Administration’s (FDA) menu labeling regulations were designed to help consumers make more informed food choices when dining out. These regulations are not just about compliance—they’re about empowering your customers with nutrition transparency so they can make informed decisions that align with their dietary needs and wellness goals. And transparency leads to trust, which can help build repeat business.