Fueling Modern Product Experiences: The GDSN’s Relevance in the Commerce of Tomorrow 

In today’s ever-changing commerce landscape—defined by omnichannel retail, global supply chains, and AI‑driven buying experiences—accurate, standardized product data is more critical than ever. While some view the Global Data Synchronization Network (GDSN) as a legacy system, the reality is that it remains as the foundation powering modern product experiences, operational efficiency, and emerging forms of agentic commerce. 

Our guide, “Fueling Modern Product Experiences: The GDSN’s Relevance in the Commerce of Tomorrow,” explores why GDSN continues to play a vital role across industries, how it supports advanced commerce initiatives, and what businesses can do to maximize its value today and in the future. 

What You’ll Learn 

• GDSN Fundamentals: What the Global Data Synchronization Network is, how it works, and why it remains essential to global commerce. 
• The Role of the GDSN in Modern Commerce: How standardized product data supports omnichannel experiences, global supply chains, and regulatory compliance. 
• GDSN and Agentic Commerce: Why structured, validated data is critical for AI‑powered discovery, automation, and purchasing agents. 
• Best Practices for Success: Practical guidance for implementing and managing GDSN effectively across suppliers and recipients. 
• Avoiding Common Pitfalls: How to address data quality challenges, system limitations, and content silos. 
• Building a Future‑Ready Data Foundation: What to look for in a modern GDSN solution that can scale, integrate, and evolve with your business