Scale Digital Commerce With Product Experience Management Gartner® Research

As digital commerce channels continue to expand — from marketplaces and social commerce to AI-driven platforms — organisations face increasing complexity in delivering accurate, consistent, and channel-optimised product experiences at scale. In this Gartner research , Gartner examines why Product Experience Management (PXM) is emerging as an important framework for managing product information and content across complex digital ecosystems.

Product data fragmentation, siloed systems, and inconsistent content across channels continue to limit digital commerce performance. Traditional approaches, including standalone PIM or MDM solutions, often lack the flexibility and channel-specific optimisation required today. In Scale Digital Commerce With Product Experience Management, Gartner explores how organisations are approaching PXM to unify product data, enable collaboration, optimise product information for diverse channels, and support digital commerce initiatives.

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What we Believe the Gartner Report Examines

From our understanding, in this report, Gartner examines:

Why fragmented product data and content undermine growth, conversion, and brand consistency
How PXM supports end-to-end optimisation of product information across first- and third-party channels
The role of PIM, DAM, MDM, digital shelf analytics, and channel integration within a PXM framework
Why closed-loop feedback is important for improving product content effectiveness
Key actions digital commerce leaders should consider, along with common challenges to anticipate

Who we Feel Should Read This Report

This research is particularly relevant for:

Digital commerce leaders
Marketing and product content teams
Data and information management leaders
Organisations managing product content across multiple digital, marketplace, and emerging channels

Download the Gartner® Report

Access the Gartner research, Scale Digital Commerce With Product Experience Management to explore Gartner analysis of product experience management in digital commerce environments.

Gartner, Scale Digital Commerce With Product Experience Management, Jason Daigler, 8 January 2026.

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