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Automotive Aftermarket

Get the Right Parts to the Right Vehicles

Use the power of organized, AI-ready product data to optimize parts management and reduce data errors while maintaining industry compliance.

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SyndigoAutomotive Aftermarket
Syndigo

Where the Rubber Meets Resistance: Pain Points in the Aftermarket Journey

Sellers in the automotive aftermarket industry have to deal with fragmented and inconsistent product data, making it difficult to ensure accurate fitment and timely onboarding. Managing complex vehicle-fitment details and distributing compliant content across multiple channels adds to the strain. Operational inefficiencies, rising costs, and the shift to electric vehicles are reshaping service demands, while many businesses still lag in digital transformation—struggling to meet the expectations of modern, omni-channel retail environments.

Automotive Aftermarket

Untangling the Roadblocks: Challenges in the Automotive Aftermarket

The automotive aftermarket faces persistent challenges, particularly around fragmented and inconsistent product data

Data Fragmentation & Quality

Confront the challenges of data errors, inconsistencies, and the need for real-time validations against standards like ACES, PIES, and GDSN.

Fitment Complexity

Manage the complexity of fitment and coverage information across vehicles, assemblies, and parts.

Content Distribution Challenges

Simplify and speed up distributing product data to meet receiver format preferences.

Operational Inefficiencies

Leverage automation to reduce redundant work, improve speed-to-value, and streamline data transformation workflows.

Digital Transformation Lag

Accelerate the shift toward digital enablement in the aftermarket with a future-proof, scalable platform.

Syndigo

The Syndigo Difference

Beneath the surface of every part sold lies a complex web of data, fitment, and distribution–challenges that the automotive aftermarket must navigate daily. Distributing data is tedious and time-consuming. Syndigo’s AI-powered solution is a powerful tool that helps you navigate this complex web so you can automate both your file creation and distribution. Additional benefits from Syndigo include:

  • The Connected Aftermarket: Syndigo’s Automotive Aftermarket solution is built specifically for this segment with more than industry best practices—we have analytics and reporting specific to your industry baked in.
  • Smart Distribution: Syndigo allows for custom scheduling and automation of data delivery, which helps suppliers meet diverse receiver requirements without manual intervention.
  • Brand Control: The platform supports consistent brand experiences across in-store and online channels.
Automotive Aftermarket
Syndigo
HEAR FROM

Our Clients

Syndigo Customers

Reid Garrett

Vice President of Merchandising and Product Management

TruckPro

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“Syndigo’s commitment to customer success gave us confidence that we would be supported not just during implementation but also continually to optimize and enhance our PIM investment in the future.”

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Syndigo Customers

CIO

Bama

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“Since implementing Syndigo, we have eliminated data inconsistencies by leveraging rules and artificial intelligence. In addition, while hours spent by our teams on data manipulation tasks have been reduced by 60%, BAMA can introduce new products to the market 70% faster than before.”

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Syndigo Customers

Nadege Bochereau

PIM Program Manager (IT)

L’Occitane

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“With Syndigo PIM, we have seen significant improvement in our global data quality compared to past solutions. It’s more user-friendly and efficiently helps us manage data, with over 300 new SKUs to enrich per year.”

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Syndigo Customers

Pinny Frieder

Culinary Depot

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“When looking into software options, we were impressed with Syndigo’s many capabilities and their professional and helpful staff. We were also confident that Syndigo would be able to help us scale as we continue to grow.”

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Learn More About Our Purpose-Built Solutions for the Automotive Aftermarket

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