Feed Optimization

Feed optimization involves enhancing product data feeds to improve their performance on various platforms, ensuring accurate and high-quality information. 

What is Feed Optimization?

Feed optimization involves refining and enhancing product data feeds to recipient outlets, to meet the specific requirements of each channel or marketplace. Data feeds can be best optimized by managing product information from a centralized data source such as a Product Information Management (PIM) system and aligned to various recipient requirements. This ensures that product listings are accurate, complete, and optimized by retailer or recipient, for search visibility and conversion. 

Syndigo’s Product Experience Cloud includes processes and tools for feed optimization tools, including integration with PIM, compliance with GS1 GDSN standards, and real-time alignment to changing retailer taxonomies. This improves product data quality, leading to better performance and higher conversion rates.