Grow Sales with the Most Powerful Product Content Connection to Kroger

Introduce new items, accelerate updates, and manage PDP content at North America’s largest supermarket from one easy place.

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Make Your Products Stand Out at Store Shelves and Kroger.com

The wait is over! Syndigo, has partnered with Kroger to accelerate your brand-created content delivery.
You can specify which content you would like displayed on your Kroger.com PDPs and modify your messaging with speed and accuracy.

New! New Item Setup at Kroger

Syndigo users can now bypass the vendor item portal and upload new products directly to Kroger! Complete the form to learn more and get started.

Activate NIS

Take control of your product experience across the Kroger ecosystem.

Orchestrate Your Complete Product Experience from One Intuitive Platform

New Item Setup

Add new products to Kroger from an intuitive interface that guides you step by step through the process for easy uploads. 65% fewer attributes than the Kroger Vendor Item Portal (VIP)!

Supplier Provided Content

Own your brand message. Publish your product title, marketing message, feature bullets, and six carousel images directly to your PDPs via the Kroger. Item API. Update as frequently as daily!

Package Content

Deliver critical Syndigo created package information that builds brand trust and powers shipment and delivery fulfillment processes.

Deliver Brand Provided Content

Include brand created attribute values such as:

Product Name
Customer Facing Size
Marketing Message
Feature Benefits
Images

Take Control of Your Package Content

Provide verified and accurate core content such as:

Nutrition Facts
Package Information
Product Warnings or Cautions
Weights and Dimensions
Package Images

Increase Content Speed And Agility

Benefit from an improved process to deliver content to Kroger for both core package and branded content.

Connect Better With Consumers

Deliver the right conversation to their consumers via the latest brand messages through marketing copy and images.

Take Ownership Of Experiences

Enhance control over the visibility and relevance of product experiences on Kroger.com.

Compare Desired & Live Content

Verify that desired messaging matches product content live on Kroger.com. Thanks to Compare With Live, get side-by-side comparisons.