Gartner® Market Guide for Product Information Management Solutions

A Complete Data Management Platform

As customer demand for information continues to grow, the depth and volume of data required has simply outgrown the old delivery methods. To solve this issue, Lowe’s has partnered with Syndigo to provide a better product data management platform for all vendors to manage products and send marketing data.


Supercharge Your Content with Syndigo

forward arrow

Centralized Repository

Syndigo simplifies the management and maintenance of your product data offering one single-source solution for all of your product content.

forward arrow

Enhanced Data Quality

Syndigo’s integrated Data Quality Engine performs thousands of validations to ensure not only the completeness, but also the accuracy of your data.

forward arrow

Upload Options

Syndigo’s platform allows you the flexibility to load data directly into the application, through smart spreadsheets, or import feeds from your system to ours.

forward arrow

Access From Anywhere

It’s in the cloud! Assign users and grant permissions, making workflows in your company so much easier. No more siloed information!

forward arrow

Unlimited Digital Asset Storage

Product images, detailed shots, lifestyle images, marketing & instructional videos, spec sheets, PDFs, planograms and more. Whatever the format, whatever the size, you can store it in Syndigo.

forward arrow

Training & Support

Let Syndigo help you get the most from your product data. We offer a dedicated Help Center that features self-paced learning, hosted training webinars and even in-person workshops.

Enhance Your Content on

Power your product content with rich media and enhanced content. Both in-line and engaging hero content can set your products apart on the eCommerce landscape at Lowe’s.


Do I need to change my GDSN provider?

No. Choose the Global Data Synchronization Network (GDSN) provider that best meets your GDSN needs. If you need GDSN services or want to change your provider, Syndigo is a GDSN Certified Data Pool and can offer a quote.

Do All Suppliers Have to Participate?

Yes, Lowe’s has sponsored Syndigo accounts for the entire vendor base and expects all Vendors to syndicate their marketing data via the Syndigo platform.

Are There Any Costs for Vendors?

No, your Syndigo account has been sponsored through Lowe’s Data Collection Program. You will not be charged by Syndigo to send your marketing data to Lowe’s. This does not include GDSN services.

Does Syndigo Have all the Approved Lowe's Brand Names?

Lowe’s and Syndigo maintain a coordinated brand list with all Lowe’s brands. If there is a brand name missing that you require, email Lowe’s will work with you on setting up the brand name at Lowe’s, and then Lowe’s sends an updated brand list to Syndigo.

Is Lowe's Core Marketing the Same Thing as GDSN?

GDSN and Lowe’s Core Marketing are a different set of attributes. GDSN data is inputted into your GDSN provider’s portal, passed to GS1 and a subscription is sent on to Lowe’s. Lowe’s Core Marketing is the information from the MDS that vendors had previously entered on the builder file. It is often referred to as Product Specific Selling Attributes (PSSAs). This data is inputted into Syndigo and sent on to Lowe’s.

Lowe’s Marketing Data Guide


CXH Item Setup Quick Guide


Doing Business in Canada?

Canada Specific Requirements

CXH Training Videos

For video tutorials on Lowe’s Core Marketing, GDSN, Initiate, and Account Setup in the Syndigo platform.

Need the password? Please contact support here.

Training & Resource Materials

Lowe’s Item Setup Flow

A helpful infographic about Lowe’s Item Setup Process flow


Frequently Asked Questions for Lowe’s Vendors

Initiate Data Entry Process

An overview of the Lowe’s Initiate process with Syndigo

Digital Assets Attribute Names

A comparison between image and document attribute names in Lowe’s and Syndigo

Loading Videos & 360° Spins

Follow this step-by-step guide to add videos and 360° spins in CXH for

Import Data Entry Guide

Important info for Lowe’s Import Vendors

Publication Statuses in CXH

Understand how statuses are displayed and filtered

Tips for Publishing to Lowe’s

Ensure your data is published in the most efficient way

Restriction Data Entry Process

This document is provides Lowe’s vendors with a step-by-step guide for adding item restriction information in CXH

GDSN Country Codes

Reference list for GDSN Country of Origin codes

Shipping Port Codes

Reference list for Import Vendors needing to populate Shipping Port codes for Lowe’s

CXH Core Marketing 101

Common CXH Core Marketing issues and how to resolve them

GDSN Troubleshooting

Address issues with Lowe’s GDSN content with these troubleshooting steps

Initiate Troubleshooting

Steps to troubleshoot and address issues with Lowe’s Initiate

Core Marketing Troubleshooting

Follow these steps to trouble shoot issues with Lowe’s Core Marketing

Fill out the form below and a member of our team will be in touch shortly.

Ready to learn more?

Power your product content for Lowe’s with Syndigo. Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,400+ retailers, distributors and trading partners.