A+ Content Page Layout
Shoppers spend 102% more time on page when exposed to Enhanced Content on Lowes.com
Lowe’s is now accepting Engaging Hero and Hot Spot PDP content for all product categories. Start delivering this content and boost conversions by 57%!
A+ Content, should be laid out according to Lowes’s requirements in this order:
Widget #1: Feature Sets
Widget #2: Feature Sets
Widget #3: Images
Widget #3: Comparison Tables
All product pages enhanced with Syndigo Enhanced Content come with a suite of reports that allow you to measure and monitor your product page performance.
Play Rate: The ratio of visitors who click ‘Play’ as a percent.
Average Playback: The average time videos are watched, in seconds.
Average Percent Complete: The ratio of average playback time to video length.
Completion Rate: The ratio of times a video is watched to completion to total Plays as a percent.
Viewable Impression: A visit during which enhanced content was visible on the user’s screen.
Overview of product details for Lowe’s.
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Considerations: If average Interaction Time is going up then users are engaging with content more (and vice versa).
Did you make any changes to your website or content? Check the Widgets tab to see what kind of Enhanced Content is getting more or less interactions and adjust accordingly.
Note: Interaction Time is only available for widgets which require a user to “Interact”.
Power your product content for Lowe’s with Syndigo. Syndigo is the global leader for validated Core and Enhanced digital product content including deep nutritional data, and GDSN data across the largest network of 1,750+ retailers, distributors and trading partners.