Syndigo Expands its Footprint in Australia with the Appointment of Rodger Yasmine as Vice President, Sales – Australia

Australia — May 01, 2025 —  Syndigo today announced the appointment of Rodger Yasmine as Vice President Sales Australia. With this strategic hire, Syndigo strengthens its global footprint as a leading provider for product information management (PIM), master data management (MDM), and product experience management (PXM) solutions.

Rodger brings more than two decades of experience in enterprise IT solution sales, with a strong focus on data management, analytics, and SaaS platforms. He has a proven track record of driving high-impact go-to-market strategies, forging strategic partnerships, and leading sales organizations across the APAC region. Most recently, he held leadership roles at VTEX, Akeneo, and StreamSets, where he successfully led market entries and business growth initiatives.

In his new role, Rodger will be responsible for establishing Syndigo’s presence in Australia—developing local sales strategies, acquiring key accounts, and scaling operations for long-term success. With deep relationships across executive leadership teams in government, financial services, telecommunications, and technology, he is well positioned to build trust and deliver value in the region.

“Joining Syndigo at such a pivotal time is a unique opportunity,” commented Yasmine. “I’m excited to bring Syndigo’s powerful data and product experience solutions to the Australian market and help businesses unlock the potential of their product data. I look forward to building strong client relationships and contributing to Syndigo’s continued global success.”

Rodger’s passion for customer success, combined with his market expertise and entrepreneurial mindset, makes him the ideal leader to drive our growth in Australia.

According to Karim Iskandar, Managing Director – International at Syndigo, “Expanding into Australia is a strategic move that aligns with our commitment to support global brands and retailers in delivering consistent and high-quality product experiences. By establishing a presence in the APAC region, we aim to empower our clients with the tools and insights to optimize their entire product experience and navigate the complexities of modern commerce.”  

About Syndigo 

Syndigo is the global leader in product experience management (PXM), offering AI-native commerce data solutions that solve the hidden inefficiencies behind products in an end-to-end platform. Through a best-in-class fully integrated PXM solution comprising Master Data Management, Product Information Management, Core Syndication, Enhanced Content, Digital Shelf Analytics, customers trust Syndigo to centralize product and business data, collaborate seamlessly with retailers, vendors, and partners, and optimize product experiences in real time, driving growth and customer loyalty. Our complete and composable solutions are flexible, extensible, and integrate easily into existing tech stacks.

Syndigo serves over 12,000 global enterprises in key sectors such as food and beverage, CPG, grocery, foodservice, health and beauty, hardlines and home improvement, consumer electronics, automotive, and apparel. For more information, please visit www.syndigo.com.