How Life Cycle Optimization Can Scale Digital Commerce

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As marketers are faced with more channels to market through, it is undeniable that digital commerce businesses need effective end-to-end management of product experiences. The following Gartner® research highlights how marketers can leverage their product content life cycles through digital commerce.

Learn the analysis, observations, and key findings from this Gartner® research, to gain a better understanding of your overall life cycle management process – and how to anticipate channel management needs.

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Gartner Report

*Gartner®, Scaling Digital Commerce Requires Product Content Life Cycle Optimization, By Mike Lowndes, Simon Walker, Jason Daigler, 18 May 2021  

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