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Deliver the Right Content, Every Time

Syndigo Syndication

Managing product content across retailers and suppliers is complex, causing inconsistencies, delays, and compliance challenges. Syndigo Syndication streamlines distribution with AI-driven optimization, automated compliance, and real-time updates – ensuring accurate, up-to-date product data everywhere.

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Syndigo Syndication
For Brands

Expand Reach & Deliver Content with Precision

Diverse retailer requirements, multiple platforms, and evolving syndication standards make distributing product content a challenge. Inconsistencies in product data formats and delivery slow down go-to-market strategies, causing missed sales opportunities.

Unparalleled Retail Network

The largest network of brands and retailers ensures seamless syndication to every sales channel.

AI-Driven Content Optimization

Enhance product data automatically, ensuring compliance with retailer-specific standards.

Faster Time to Market

Eliminate manual processes and streamline product launches with real-time updates.

Scalability & Automation

Use retail-specific validations to syndicate channel-ready content efficiently.

For retailers

Eliminate Content Gaps & Enhance Product Data Consistency

Ensuring accurate and complete product content across all categories is a major challenge for retailers. Retailers must contend with constantly changing brand and product data, which can lead to inconsistent, incomplete product details and slow content updates. This impacts shopper experiences and operational efficiency.

Content Accuracy & Compliance

Ensure products meet your evolving content requirements with standardized, validated, and AI-enhanced vendor product data.

Seamless Vendor Integration

Receive product content in real-time from thousands of brands, ensuring faster item onboarding and up-to-date catalogs.

Omnichannel Readiness

Deliver a consistent product experience across eCommerce, mobile, in-store, and emerging channels.

Real-Time Performance Insights

Gain visibility into content quality, compliance gaps, and supplier contributions for proactive content improvement.

Syndigo Syndigo

Syndigo Syndication

Streamline distribution with AI-driven optimization, automated compliance, and real-time updates – ensuring accurate, up-to-date product data everywhere.

Syndication Network:

Expansive Platform

Tap into the most complete network that connects brands, retailers, and distributors through a centralized data-sharing ecosystem

Syndication
  • Seamless Integrations

    Multiple connectors, industry standard formats, and support resources streamline the process to syndicate across thousands of global recipients.

  • Data Quality

    Ensuring that product content is always accurate, up-to-date, and delivered in the right format.

  • Extensive Network

    Connect to the largest brand and retailer network for PXM, with seamless integrations across thousands of global recipients.

  • Improved compliance

    Deep delivery expertise ensures product content meets industry and recipient standards.

  • Enhanced Experiences

    Deliver consistent, enriched content across all digital and physical sales channels.

Core Content:

Unmatched Quality

Trust the platform that manages more than 300 million digital assets for its customers globally.

Core Content:
  • Physical Product Intake

    Content creation and data capture of physical products ensures the highest quality information input into the Syndigo product ecosystem.

  • Brand Content Verification

    Brand-created assets are verified compliant against more than 10,000 data quality rules, executed daily.

  • Seamless Sharing

    Content flows across Syndigo’s recipient networks, aligned to more than 2,000 global recipients and 23,000 unique requirement sets.

  • GDSN Compliant

    GS1-certified taxonomies ensure flawless distribution to all GDSN recipient requirements.

Enhanced Content:

Increased Conversions

Transform static product pages into engaging, interactive experiences that drive higher shopper conversions.

Enhanced Content
  • Above the Fold Rich Media

    Allow interactivity right on your hero images, at the top of your product page, ensuring maximum engagement through Syndigo’s Enhanced Content capabilities.

  • Flexible Content Widgets

    By incorporating videos, 360-degree images, comparison charts, and interactive hotspots, brands can deliver immersive storytelling that enhances consumer confidence and engagement.

  • Low-code Integration

    Incorporate high-converting assets by simply placing a small code in your PDP to access the engaging content from Syndigo.

  • Seamless Syndication

    Ensure brands can deliver engaging product experiences, optimized for maximum impact across all digital touchpoints with Syndigo’s leading retailer network.

GDSN:

Industry Compliance

Meet all GDSN requirements on the same platform you manage your Core and Enhanced Content.

GDSN
  • GS1-Certified

    Syndigo eliminates manual processes, reduces errors, and gets your GDSN data where it needs to be, more frequently than anyone else.

  • Instant Validation

    Publish GDSN content in real time, with the confidence of more than 10,000 data quality validations.

  • Seamless Connectivity

    Streamline collaboration with 800+ GDSN data recipients—including major retailers and distributors.

  • Configurable Views & Sell Sheets

    Tailor your data views and generate custom sell sheets at scale to bring your products to market faster.

  • Endless Endpoints

    Access all Core, Enhanced, and GDSN content in one centralized, composable solution.

Syndigo
CASE STUDIES

Hear from our customers

Syndigo Customers

Nola Morris

Chief Marketing Officer

Thelma’s Treats

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“Before we consolidated our Syndigo solutions, it would have taken at least a month for us to set up a new retailer relationship. Now I just click a button and the product information can be there in one day, saving weeks of time per retailer to get started. Speed to shelf is critical for us.”

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Syndigo Customers

Jennifer Rector

Digital Content Assets Manager

Colgate-Palmolive

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“Syndigo helps us serve content to the retailers where our oral and personal care items are sold most in an efficient manner. Without the Syndigo platform, we would be scrambling to try to work with each retailer and their back-end systems individually.”

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Syndigo Customers

Taniel Khamo

Associate Director – Online Marketing

Klein Tools

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“Like most manufacturers, our go-to-market strategy has gotten more complex and volatile in recent years. As a result, we need to manage workflows more efficiently. Syndigo has been a great partner in helping us streamline the go-to-market process and save valuable time. Klein Tools has leveraged Syndigo to save up to 10% in time spent each week with the ability to manage and syndicate to multiple distributors in one place.”

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FAQs

How does Syndigo ensure content accuracy?

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Syndigo’s AI-powered validation and compliance engine automatically identifies data inconsistencies and provides feedback to brands, enabling them to correct issues before publication. This ensures that all content meets recipient standards and aligns with retailer requirements from the start.

Can Syndigo handle multiple retail channels?

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Yes! Our platform is built to distribute content across any retail, marketplace, or e-commerce platform, ensuring seamless syndication.

How quickly can we start syndicating content?

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Implementation times vary, but brands can typically start syndicating content in days, not weeks, thanks to our streamlined onboarding process and pre-configured/out of the box recipient requirement sets.

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Need more details?

Tap into Syndigo’s powerful network for accurate, seamless content distribution.

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