About You: One Size Does Not Fit All

Adding resources to manage increased product assortment, while maintaining quality fashion content…

That’s the about you story.

About You is one of the fastest growing eCommerce companies in Europe, specializing in mobile commerce. And with online activity growing, About You chose Syndigo to help them manage their ever-increasing content requirements.

Challenge

As a fashion industry newcomer, About You is revolutionizing the classic shopping stroll by creating an inspiring and personalized digital shopping experience on the smartphone. And as a fast-growing tech company, their idea was expanding quickly, as was their need for more capacity.

At the time, they were experiencing many of the growing pains of a start-up: Manually mapping product content across categories; using multiple content providers; a lack of additional content validation resources. This was creating an issue because to grow they needed more capacity to process the information due to the increasing assortment of items available on their application, and they did not have the resources to check all the content information, which could lead to lower quality information.

Solution: Syndigo’s data mapping and product information management capabilities

About You sought a service provider that could work with their team locally, and had enough flexibility and capacity to consistently map a high number of items every week. The quality of the information and images were extremely important, as the fashions themselves presented a high level of style and quality.

Syndigo’s team worked to carefully understand the requirements for About You and delivered a comprehensive solution that enabled their team to ingest and validate new item content quickly, at a very high quality level.

Results

The About You team is now able to bring their new articles of fashion online even faster than previously thought. From the beginning, Syndigo delivered increasingly more and more products online, meeting performance objectives and maintaining About You’s high quality standards. Today, Syndigo maps up to 5,000 articles per week for the site.

In addition, the working relationship between Syndigo account partners and the About You team ensures that no problems arise. The team has developed a regular cadence of meetings and milestones, including regular updates with the Management team to discuss future growth objectives.

“The quality of the data is very good, and Syndigo reacts directly to feedback and implements it. We are happy to have found a service provider for our data in Syndigo, who processes it conscientiously and with great care. Together we continue to develop and profit from the good cooperation.“

— Malte Dietrich, About You