Enhancing Digital Presence: The Every Man Jack Journey with Syndigo

Every Man Jack has emerged as a leader in men’s grooming by committing to natural ingredients and eco-friendly practices.  In order to maintain and scale their success, they needed innovative solutions to overcome and adapt to the mercurial digital marketplace.

Challenges Before Syndigo

Before partnering with Syndigo, Every Man Jack faced significant hurdles in adapting to the fast-paced changes of e-commerce. Eric Pascual, Digital Content Manager at Every Man Jack, identified a critical gap in their Product Information Management (PIM) system that made it difficult to distribute content to key retailers effectively. This limitation hindered their ability to meet the go-live deadlines and manage product data efficiently.

Additionally, Eric Pascual and the Omni team face the challenge of ensuring that all content is distributed to each retailer in full compliance with each unique set requirements and regulations for content at every endpoint.

“I’ve seen all the rules and requirements that retailers keep rolling out to brands and manufacturers, and it has made it hard to scale and keep up with these requirements without the right technology, “said Eric Pascual.

Transformation with Syndigo

The partnership with Syndigo marked a turning point.

“The integration with Syndigo was seamless and transformative, enhancing our digital footprint significantly,” said Eric Pascual. Syndigo filled the Product Information Management (PIM) gap by providing Every Man Jack access to a Marketplace Network and Grocery Panel retail coverage, which allowed immediate content distribution to crucial grocery retailers. This integration streamlined their processes by consolidating all content management into a single, user-friendly platform. Syndigo’s robust system did the heavy lifting, ensuring consistent, high-quality content across all channels. This not only enhanced their reach within the industry but also significantly reduced manual effort, allowing the team to focus on strategic initiatives and growth.

Syndigo’s solutions brought several eye-catching improvements:

• Content Enhancement: Syndigo’s Enhanced Content allowed for richer, more detailed product descriptions and high-quality images, which significantly improved user engagement and product visibility.

• Insightful Analytics: Syndigo provided powerful analytics on important metrics like views, time on page, click on rate, etc., that helped Every Man Jack understand customer behaviors and preferences, leading to more targeted and effective marketing strategies.
• Expanded Reach: Through Syndigo’s extensive network, Every Man Jack could reach a broader audience, increasing their market penetration, brand awareness and fostering a healthy relationship with retailers.
• Exceptional Customer Support: The Syndigo support team played a crucial role in ensuring a smooth transition and continuous improvement.  “The support team at Syndigo deserves a special mention,” said Eric Pascual “They were prompt, professional, and incredibly helpful. Whether it was troubleshooting an issue or providing additional training, they have consistently gone above and beyond to help us.”

Future Initiatives and Continued Partnership

Looking forward, Every Man Jack is excited about the potential for further growth and innovation in partnership with Syndigo. “There’s a ton of technology out there like Syndigo, which helps contribute to our digital initiative and staying up to date with all the latest trends and consumer insight to gain a competitive edge on the market,” said Eric Pascual.