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Build Engaging Customer Experiences

Use enhanced content to boost engagement and conversion.

Delivering creative content that converts

Engaging experiences are essential to building customer loyalty and winning the sale. Syndigo can help you deliver customer-centric product experiences in-store or online, so you can deliver the content required by retailers and demanded by consumers.

Improve Customer Engagement

Enhanced Content

Content Engagement

A/B Testing

In-Store Solutions

Guided Selling Experiences

Enhanced Content

Enhanced Content

Transform your product experience from simple descriptions to immersive storytelling, which drives engagement and conversion. We’ll help you hook customers with findable, searchable, enhanced media, shown to produce a 39% average lift in add-to-cart rates.
Enhanced Content
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Engaging Hero Image

Bring compelling, conversion-winning content to the most viewed area of the page: the hero image at the top.
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Contextual Hotspots

Place hotspots on the hero image and let users zoom in on key details, like feature descriptions, photo captions, and image galleries.
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Interactive Toolbar

Put the most eye-catching product assets in prime real estate. A toolbar serves interactive, mobile-responsive media.
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In-Line

Help consumers make better purchase decisions and improve brand loyalty with in-line modules like comparison charts, product guides, and lifestyle images.
Content Engagement

Content Engagement

Nearly all consumers prefer visual and interactive content over text alone. Our analytics will help you see where Enhanced Content is—and could be—working for your business. You’ll gain a high-level overview of behavior across pages, see which content has the most impact on shopping behavior, and measure the effect of changes made to page layouts.
Content Engagement
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Enhanced Conversion

Discover the ROI of Enhanced Content and interaction.
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Enhanced Coverage

Gain insight into current product and site coverage for Enhanced Content.
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Widget insights

Get traffic and engagement metrics for live Enhanced Content pages.
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Video Insights

Understand the usage and value of videos on live Enhanced Content pages.
AB Testing

A/B Testing

Syndigo A/B testing analytics eliminates the guesswork of measuring vendors’ Enhanced Content performance by testing two different versions of the same product page… at the same time. Now you can gather deeper insights into shopper behavior to determine which content resonates best and easily publish updates across all targeted sites within the same interface. Continuous optimization of page experiences using performance testing and monitoring tools is a significant contributor to sales growth.
AB Testing
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Increase Conversions

Measure which content resonates most to drive higher conversion rates.
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Improve User Engagement

Discover the content that captivates shopper attention for longer browsing.
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Improve ROI

Identify content designs and asset types that deliver the best return on investment.
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Stay Competitive

Continuously optimize enhanced content to align with evolving shopper preferences.
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Make Data-Driven Decisions

A/B testing is based on real buyer data that enables smarter strategic content decisions.
In-Store Solutions

In-Store Solutions

Great communication at the point of purchase is good for everyone. With help from our merchandising experts, you can make it simpler for customers to shop and boost efficiency for stocking and ordering.
In-Store Solutions
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Planograms

Create planograms that maximize shelf space and deliver consumer-centric experiences.
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Floor & Space Planning

Design configurations that ensure you have accurate space for your products.
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Shelf Strips & Tags

Easily identify products with shelf strips that are clearly marked with prices, item descriptions, and corresponding pictures.
Guided Selling Experiences

Guided Selling Experiences

Our custom engagement tools help online shoppers narrow down the products that are suited to their tastes and needs. By personalizing the experience and simplifying their decision making, you earn their trust—and often, the sale. Plus, our technology can support made-to-order products.
Guided Selling Experiences
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Product Selectors

Fully customized product selectors enable shoppers to find the right style, shade, or application. The applications are vast: Try on makeup, identify the right knee brace, or view clothing in your style.
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Product Configurability Tools

Our proprietary building product sales tool, m2o, enables retailers, dealers, and contractors to manage users, quotes, orders, pricing, costing, product availability, branding, and customizations.
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Outdoor Projects

Empower your customers to easily design the project of their dreams. Using the Outdoor Projects tool, they can visualize a structure next to their home, receive a detailed materials list, and feel confident the structure is safe and reliable.
Would you rather have a unified strategy for syndicating content? Or patch it together?

Let us show you how we can help you streamline content delivery for every channel.

1,000+

Of Enhanced Content Across 5000+ Unique Domains

6M

Product Pages Supported

4.3B

Shoppers Visiting Syndigo Enhanced Content Pages

#1

Of rich media that engages and creates conversions

Hear From Our Clients

Anne-Laure Portrait
Syndigo is a tool that enables us to optimize data recording and control. The quality of product data and supplier data is essential to our good operation. It also makes it possible to provide the documents or images required for everyone’s work without burdening our information systems architecture.
Anne-Laure Portrait
Referential Manager
Alex-Ives
Selecting Syndigo with its future proof PIM, eliminated the risk of a disruptive and costly upgrade later.
Alex Ives
Head of Business & Enterprise Architecture
Peter-Kjellman
We’ve chosen to use Syndigo (formerly Riversand) PIM as the backbone of our product information, serving different custom-built tools with structured product information. With Syndigo PIM, we’ve removed data inconsistencies and can introduce new products in a structured way with workflows that fit our needs.
Peter Kjellman
Product Manager for Internal Tools
Christian Beckers
Syndigo has a broad view on the markets, on the trends, on how other multinational brands like us are handing this so they can bring in lessons learned and best practices on how we can really achieve our vision.
Christian Beckers
Global Digital Program Lead, PXM

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