Publish New Item & Rich Product Content on Wayfair

Enhance Item Detail Pages, Engage Consumers & Drive Sales.

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Make Your Products Stand Out at Wayfair with Product Content

Core Content and Data Syndication

Create, collect, enrich and manage your product information to optimize your product experience online and in-store.

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Rich Media and Enhanced Content

With rich media and interactive experiences, Wayfair suppliers see a measurable increase in online sales.

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Capture Shopper Attention and Grow Sales at Wayfair

New! Core Content and Data Syndication

Now you can set up and manage your essential item data at Wayfair from a centralized location. Publish product information, images, feature bullets and marketing descriptions to deliver a compelling omni-commerce experience that drives sales. Content includes:

Marketing Copy
Feature Bullets
Images
Video

Captivate Customers with Enhanced Content

Improve the experience on your Wayfair.com product pages with rich media and engaging, interactive content. Item pages with Enhanced Content experience an average 39% lift in add-to-card rates.

Publish engaging visual descriptions using existing media assets
Create once, display across devices
Easily assemble interactive product tours
See metrics on shopper engagement and interaction
Edit content any time and quickly republish

Supplier Resource

Content Syndication Webinar

Optimizing New Item Setup & PDP Updates

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Publish New Item & Rich Product Content on Wayfair

Make Your Products Stand Out at Wayfair with Product Content

Captivate Customers with Enhanced Content

Supplier Resource

Get in touch today to see how we can improve your product information management experience.