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60% of shoppers surveyed say that online video has given them ideas or inspiration for their purchase (Google Consumer Survey 2019).
Whether it’s a pair of jeans or a coffee maker, consumer engagement today is all about elevated product experiences. Google Shopping provides a visual shopping experience where brands have the chance to go deeper, confidently engaging consumers with details beyond the label to reinforce an item’s uses and benefits.
In response to the most recent Google Shopping expansions, Google is quickly adding in brand level insights. They have been shown to increase impressions, lift qualified consumer traffic, and provide a more comprehensive level of brand consistency across product pages and various surfaces, including Google.com search.
Google has found that products with Rich Media are the key to success within their experience. Higher impressions, better clicks, more add-to-carts ultimately lead to conversions. Google hopes to leverage their partnership with Syndigo to drive complete data verification and accurate buying decisions.
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