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Enhance Product Experiences & Drive Sales with Dynamic Content

Syndigo Rich Media

Today’s omnichannel shoppers purchase from many different platforms. Rich media elements like videos, 360-degree rotations, and interactive hot spots help brands and retailers boost engagement and conversions.

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Syndigo Rich Media
For Brands

Increase Conversions and Improve Engagement

Enhance your brand’s online presence: Boost engagement and conversions with hero images, contextual hotspots, interactive toolbars, and in-line content modules.

Engaging Hero Images

Bring compelling, conversion-winning content to the most viewed area of the page: the hero image, placed front and center for all viewing formats.

Contextual Hotspots

Drive more time on page with hotspots on the hero image. Users can zoom in on key details, like feature descriptions, photo captions, and image galleries.

Interactive Toolbar

Put the most eye-catching product assets in prime real estate. A toolbar serves interactive, mobile-responsive media.

In-Line Content

Help consumers make better purchase decisions and improve brand loyalty with in-line modules like comparison charts, product guides, and lifestyle images.

For Retailers

Enhance Product Discovery & Drive Sales

Deliver richer, more engaging shopping experiences with interactive product content that increases conversions and reduces returns. Syndigo’s Rich Media solutions help retailers create visually compelling, high-impact product pages that drive customer confidence and purchasing decisions.

Increase Engagement & Time on Page

Boost shopper interaction with 360-degree views, videos, and interactive content that keep customers engaged.

Reduce Product Returns

Provide detailed, immersive product experiences that help customers make informed buying decisions, reducing return rates.

Optimize Mobile & Omnichannel Shopping

Ensure consistent, high-quality rich media across desktop, mobile, and app experiences, enhancing omnichannel engagement.

Seamless Integration & Performance Tracking

Easily integrate rich media widgets into your existing e-commerce platform and measure performance with real-time analytics.

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Rich Media Enhanced Content

Upgrade your Product Description Pages (PDPs). Rich media elements like videos, 360-degree rotations, and interactive hot spots help brands and retailers boost engagement and conversions.

Content Engagement Reporting

Nearly all consumers prefer visual and interactive content over text alone. Syndigo Content Engagement reporting will help you see where your rich media is working for your business—and where you can focus for improvement. Get an overview of behavior across pages, understand the content with the most impact on shopping behavior, and measure the effect of changes made to page layouts.

Content Engagement
  • Enhanced Conversion

    Discover the ROI of Enhanced Content and shopper interactions.

  • Enhanced Coverage

    Gain insight into current product and site coverage for Enhanced Content.

  • Widget insights

    Get traffic and engagement metrics for live Enhanced Content pages.

  • Video Insights

    Understand the usage and value of videos on live Enhanced Content videos on product pages.

  • Performance Reporting

    Gain a holistic perspective of Enhanced Content conversions and performance with insights and detailed metrics.

A/B Testing

Eliminate guesswork with side-by-side testing of different content versions. Gain better shopper insights and then easily publish updates across all targeted sites, without jumping between different apps.

A/B Testing
  • Increase Conversions

    Measure which content resonates most to drive higher conversion rates.

  • Improve Shopper Engagement

    Discover the content that captivates shopper attention for longer browsing.

  • Improve ROI

    Identify content designs and asset types that deliver the best return on investment.

  • Stay Competitive

    Align with evolving shopper preferences by continuously optimizing your PDPs.

  • Make Data-Driven Decisions

    Use actual buyer data to drive more strategic content decisions.

Guided Selling Experiences

Help online shoppers narrow down products based on their tastes and needs. With custom decision-tree engagement tools, you can personalize the shopper experience and streamline the shopping process, earning their trust—and often, the sale.

Guided Selling Experiences
  • Personalized Management

    Tailor the online shopping experience to individual tastes and preferences.

  • Simplified Decision-Making

    Leverage intuitive tools that assist in product selection and streamline shoppers’ decision-making process.

  • Increased Trust

    Build trust with customers by enhancing their confidence in purchasing decisions.

  • Made-to-Order Support

    Seamlessly accommodate made-to-order products, catering to unique customer needs.

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Syndigo Customers

Jennifer Rector

Digital Content Assets Manager

Colgate-Palmolive

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“Colgate-Palmolive has seen a significant conversion rate lift with Syndigo Enhanced Content. By incorporating immersive product storytelling and interactive elements, Colgate-Palmolive experienced a remarkable 13% increase in shopper engagement and conversion rates.”

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“We’ve gotten a lot more tools and insights on everything that we’re putting out there,” notes Digital Content Specialist Courtney Cheevers. “Things like hotspots, product tours, new carousels, below-the-fold experiences, videos… it just makes the whole experience of buying something online that much more reassuring, and you feel confident you’re getting the product you want.”

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Syndigo Customers

Girlactik

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“Syndigo made everything so simple–your support team jumped in, formatted all the copy, and activated it without me lifting a finger. And it was affordable, which is a big deal for a start-up like us.”

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FAQs

How can Syndigo Enhanced Content help retailers and brands?

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Syndigo Enhanced Content allows retailers to enable visually compelling product pages with no programming needed. And brands benefit by creating more engaging product pages that drive measurable increases in conversion. Features like 360-degree views, engaging hero images, contextual hotspots, and in-line content modules increase engagement, reduce returns, and drive sales.

How do hero images and contextual hotspots improve engagement?

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Hero images are placed front and center, showcasing products in the most viewed area of the page. Contextual hotspots allow users to zoom in on key details, such as feature descriptions, photo captions, and image galleries, keeping them engaged and informed.

How does Syndigo ensure a seamless omnichannel experience?

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Syndigo optimizes rich media for desktop, mobile, and app experiences for consistent and high-quality content across all channels. This adds to omnichannel engagement and provides a seamless shopping experience for customers.

Can I track the performance of Syndigo’s Rich Media solutions?

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Yes, Syndigo’s solutions include real-time analytics, allowing you to easily integrate rich media widgets into your e-commerce platform and measure their performance to optimize your strategy.

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Bring your product pages to life with Syndigo Rich Media.

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