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A Retailer’s Guide to PXM: Enhancing the Shopping Experience in 2025 

READ TIME: 4 MINUTES
January 30, 2025
PXM Guide

With shifting consumer behaviors, technological advancements, and market challenges, 2025 is going to be another rapidly evolving year for retail. Staying ahead requires retailers to embrace innovative strategies that enhance customer experiences while optimizing operations. 

This guide explores how to adapt to this dynamic environment with an understanding of industry trends, leveraging actionable data, and addressing risks associated with outdated practices. 

Product Experience Management

As we kickstart 2025, the retail environment is being reimagined because of the many changes occurring with shoppers and the availability of data.  

Surging Online Sales 

By 2028, global online retail sales are projected to grow to $6.8 trillion, with online retail penetration reaching 23.7%.* This growth highlights the importance of delivering exceptional online experiences to capture market share. 

Evolving Consumer Expectations 

  • Personalized Omnichannel Experiences: Customers expect seamless interactions across physical stores, online platforms, and mobile apps. 
  • Sustainability and Transparency: Shoppers are prioritizing ethical brands with transparent supply chains. Authenticity is the ticket to their hearts (and wallets).** 
  • Instant Access to Information: 50% of shoppers abandon purchases when they can’t find sufficient product information online. Retailers who fail to address this risk are missing out on significant revenue. 

* Forrester, Global Retail E-commerce Forecast, 2024 to 2028. 

**Boston Consulting Group. Five Retail Predictions in 2025. Available here.   

Operational Pressures 

Retailers face the dual challenge of increasing operational efficiency while managing more extensive product catalogs. Hidden inefficiencies, inconsistencies, and inaccuracies in product data often derail products before they even reach the shelves. 

Technological Advancements

AI, augmented reality (AR), and enhanced digital interfaces are transforming how products are presented and experienced. Retailers who embrace these technologies can redefine the shopping journey, but those who lag behind may struggle to keep pace. 

 The Cost of Inaction 

The stakes have never been higher. Without the right strategies and solutions: 

  • Retailers risk losing customers due to fragmented and inaccurate product information. 
  • Inefficiencies can slow time-to-market, leaving businesses vulnerable to more agile competitors. 
  • Limited visibility into product performance can result in missed growth opportunities. 

91% of consumers are more likely to return to a retailer if they can efficiently find the information they need. Meeting this expectation is not optional; it’s essential. 

Empower Retailers with Smarter Solutions 

To address these challenges, retailers need innovative solutions that streamline operations, enhance product experiences, and enable data-driven decision-making. Enter Product Experience Management (PXM) – a game-changing approach that integrates product data management, enhanced content, and analytics into a unified ecosystem. 

Transforming Engagement with Enhanced Content 

Imagine browsing a product online and being captivated by a 360° view, a detailed video, or an interactive product tour. This is the magic of Enhanced Content – a key component of PXM that transforms static product listings into immersive experience. 

  • 39% Average Lift in Conversions: Engaging, dynamic content transforms casual browsers into loyal buyers. 
  • Faster Time-to-Market: Pre-built templates for various Enhanced Content widgets significantly reduce manual effort, speeding up content deployment. 
  • Data-Driven Optimization: Engagement reporting enables retailers to track performance and fine-tune content for maximum impact.
  • A/B Testing Capabilities: Test and refine content variations to ensure the best possible outcomes. 
  • Retailers can help their brand partners—and create a better consumer experience—by providing the capabilities for brands to leverage their most engaging content on the retailer site. 
Product Experience

Actionable Insights Through Advanced Analytics 

Enhanced Content alone isn’t enough. Analytics bring clarity to the complexities of retail by providing: 

  • Real-Time Performance Insights: Tools like Digital Shelf Analytics track visibility and share of search. 
  • Gap Analysis: Features like vendor scorecarding highlight missing or incomplete product information. 
  • Feedback Loops: Retailers can continuously refine their strategies, ensuring alignment with consumer expectations. 
PXM

The Path Forward  

In 2025, retail success hinges on the ability to deliver exceptional product experiences. By embracing smarter solutions like Syndigo’s Product Experience Cloud, retailers can: 

  • Consolidate and manage product data seamlessly. 
  • Ensure consistent, engaging product experiences across all channels. 
  • Leverage insights to drive growth and operational efficiency. 
The future of retail is here. Are you ready to lead the way? 

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