How PXM Elevates Every Stage of the Product Information Lifecycle 

Delivering winning product experiences is emerging as the most important goal for sellers 

The complexity of commerce in marketplaces grows with every passing day. Data sources expand in number and diversity, as do the points of sale. Consumers continue to demand a more personalized shopping experience while a surging demand for sustainability has made sellers look for better tools to communicate their values. 

Product Experience Management (PXM) is a comprehensive approach to these developing priorities. It focuses on creating and delivering a seamless, engaging, and consistent product experience for retailers and brands across all customer touchpoints. Unlike traditional Product Information Management (PIM) systems, which primarily handle the collection and management of product data, PXM goes a step further by integrating advanced content creation, personalization, and analytics capabilities.  

By leveraging PXM, businesses can ensure that their product information is not only accurate and consistent but is also tailored to meet the specific needs and preferences of their customers. This results in higher customer satisfaction, increased conversion rates, and a stronger brand presence. In today’s competitive market, where customer expectations are higher than ever, businesses that adopt PXM can gain a significant edge by delivering a superior product experience that drives loyalty and growth. 

The product information journey and how value gets added at every stage 

Product information is critical for the success of any business that deals with a portfolio of products. While every company manages their product information in its own unique way, the journey broadly follows a similar path. This journey encompasses several key stages, each with its own set of challenges and opportunities. Here’s a look at the stages and a description of how PXM contributes to a seamless and effective product experience at each stage. 

1. Ingestion and Creation 

Master Data Management (MDM) is the practice of creating a single, consistent, and trusted source of key business data across an organization. In this stage, MDM is a critical component of PXM as it ensures that critical data—such as product information, customer records, supplier details, and location data—is accurate, standardized, and up-to-date across different systems and business processes. 

Value Add: 

• With the help of automation and workflow rules, PXM reduces operational inefficiencies and data inconsistencies and sets a strong foundation for the entire lifecycle. 

• The reduction in errors here has a positive downstream impact as it leads to fewer product returns. Compliance issues are minimized as well leading to fewer costs from penalties or fines. 

• Ultimately, PXM ensures that the product information in the system is reliable thereby building customer trust. 

2. Content Enhancement 

Enhanced Content (EC) (also known as Rich Media Content or A+ Content) refers to visually engaging, interactive, and informative product content that goes beyond basic text descriptions. This component of PXM includes elements like high-quality images, videos, 360° views, comparison charts, augmented reality (AR), and brand storytelling to improve customer engagement and conversion rates. 

Value Add: 

• Higher customer engagement and brand differentiation are achieved through the use of rich, interactive content, which sets the brand apart and makes the product more compelling to potential customers. 

• The inclusion of rich media such as videos, 3D models, and augmented reality (AR) experiences significantly increases the likelihood of purchase, driving higher revenue and sales. 

• Enhanced product detail pages (PDPs) with rich media and detailed content reduce abandonment rates and enhance customer confidence, resulting in an average 39% increase in add-to-cart rates. 

3. Storage and Management 

PIM is a centralized system designed to collect, manage, enrich, and distribute product data across multiple sales and marketing channels. As a part of PXM, PIM ensures that product information is accurate, complete, and up to date, making it easier for businesses to sell across e-commerce, marketplaces, retail, and digital platforms. 

Value Add: 

• Faster product launches and reduced manual work are achieved through automated content distribution and management processes, streamlining the entire product information lifecycle. 

• Detailed product attributes and rich content support upselling and cross-selling opportunities, enhancing the customer experience and driving higher sales. 

• Well-structured and organized content improves product findability and engagement, making it easier for customers to discover and interact with products, ultimately leading to higher conversion rates. 

4. Syndication 

Syndication is the process of automatically distributing enriched product data from a centralized system to multiple sales channels, marketplaces, retailers, and digital platforms. Syndication in PXM ensures that product information is accurate, optimized, and tailored to meet the specific requirements of each channel. 

Value Add: 

• Automated content distribution expands market reach by efficiently delivering product information to multiple channels, ensuring broader visibility and accessibility. 

• Faster time-to-market, facilitated by streamlined and automated processes, leads to quicker revenue realization by reducing the time it takes to get products in front of customers. 

• Consistent and channel-optimized content improves conversions by ensuring that product information is tailored to each platform, enhancing the customer experience and driving higher engagement and sales. 

5. Analysis 

Digital Shelf Analytics (DSA) is the process of monitoring, analyzing, and optimizing how products appear and perform across e-commerce platforms, online retailers, and marketplaces. It provides insights into product visibility, availability, pricing, customer engagement, and competitive positioning to help brands improve sales and conversions. 

Value Add: 

• Identifying gaps and opportunities for pricing, availability, and search rank helps businesses optimize their product offerings, ensuring they are competitive and easily discoverable by potential customers. 

• Optimized product listings, with detailed and accurate information, drive higher traffic and sales by improving visibility and appeal to customers across various channels. 

• Data-driven decisions, based on analytics and insights, improve product discoverability and positioning by ensuring that products are effectively marketed and easily found by the target audience. 

6. Feedback and Optimization 

A Feedback Loop & Optimization process in managing product information is built on analyzing the performance of the product information in the market. Using that to improve the content and positioning makes for easier A/B testing.  

Value Add: 

• AI-driven enhancements continuously refine content and strategy by analyzing data and providing insights that improve the quality and effectiveness of product information. 

• Adaptive optimization boosts sales by leveraging insights to make data-driven improvements, ensuring that product listings are optimized for maximum performance and customer engagement. 

• Real-time feedback helps refine content to better align with buyer behavior, ensuring that product information is relevant and resonates with the target audience, leading to higher conversion rates. 

PXM adds significant value at various stages of the product information lifecycle by leveraging advanced technologies and data-driven insights. From expanding market reach through automated content distribution to optimizing product listings for higher traffic and sales, PXM ensures that businesses can quickly and effectively respond to market demands. By streamlining processes, accelerating time-to-market, and boosting revenue realization, PXM is an indispensable tool for modern businesses seeking to thrive in a competitive landscape. 

Syndigo PXM is your trusted partner in achieving commercial success 

Syndigo is the only complete and composable PXM solution in the market today with a proven history of delivering real business impact across all our customers. With a suite of solutions designed with the explicit purpose of helping our customers sell more and sell faster, our solutions have been recognized by consumers and analysts alike as the best in the market at doing what we do. Contact us to learn more about how quickly we can enhance your commercial performance and help you beat your competition.