Product Information Management

A centralized system for collecting, managing, and enriching product data for consistency across internal systems and distribution to external sales and marketing channels.  

What is Product Information Management (PIM)?

Product Information Management (PIM) is a centralized system for collecting, managing, and enriching product data for consistency across internal systems, and distribution to external sales and marketing channels. It’s a foundational tool in PXM, enabling brands to ensure data accuracy, streamline workflows, and deliver consistent product experiences across all touchpoints.