The State of Product Experience 2026

Some products get chosen. Others get skipped. Discover what makes the difference.

The Research Defining Commerce in 2026

Discovery is no longer enough. Product data needs to be optimized for the moment of choice.

Based on responses from 8,736 consumers across six countries (Australia, Brazil, France, Germany, the United Kingdom and the United States), The State of Product Experience 2026 reveals how reviews, product content, trust signals, and AI are changing the way products get chosen.

Inside the Report

UK shoppers rely more heavily on product information and reviews than consumers in the other European markets surveyed
Ratings, reviews and detailed product descriptions influence purchase decisions in the UK
Insufficient product information is particularly likely to result in abandoned purchases among UK shoppers
Easy access to reliable product information can strengthen loyalty to brands and retailers
The path to purchase still varies notably across the European markets surveyed
The quality and availability of product information influence loyalty and purchase abandonment in the UK

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What the Data Reveals

Reviews are a key purchase driver

60%

of UK shoppers rank ratings and reviews among their top three purchase criteria.

Missing information costs conversions

43%

of UK shoppers say they have recently abandoned a potential purchase because they could not find enough product information.

Good product information strengthens loyalty

78%

of UK consumers say they would reward a strong product experience supported by good product information by returning to the brand or retailer in future.

Insufficient content sends shoppers elsewhere

85%

of UK consumers say they are likely to look elsewhere if the product information provided is insufficient — including 42% who say they are very likely to do so.

Get Your Products Chosen

Access the full findings from The State of Product Experience 2026.

Download the Report