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Amazon Vendor Central

Are you an Amazon Vendor Central supplier seeking a seamless way to efficiently share your B2B data with Amazon? Look no further.

Through the same platform you use for productDNA, you can leverage Syndigo’s direct API connection to effortlessly upload and publish data necessary for accurate product listings on Amazon.co.uk. What’s more, our system automatically adapts to Amazon’s evolving product data requirements.

Say goodbye to the tedious, error-prone process of manual data entry. To begin your journey towards improved efficiency and accuracy, complete the form below and unlock the potential of Syndigo’s Amazon GDSN channel. 

Don’t miss out on this opportunity for streamlined success.

Amazon UK GDSN FAQs 

Is there a subscription cost to publish to Amazon UK?

Yes, as it based on the number of SKUs you’ll be listing to Amazon UK, we request you follow the steps in the form above to find out the subscription cost for your company.

What is GDSN?

GDSN stands for Global Data Synchronisation Network and makes it possible for any company, in any market, to share high-quality product information seamlessly. For more information, please visit the GS1 UK website GS1 UK | Global Data Synchronisation Network (GDSN)

How do I find my GLN (Global Location Number)?

If you’re unsure of your GLN, please contact GS1 UK who issue GLNs, and they will be happy to help Contact us | GS1

Can I use a GLN I already have linked to another company?

No, the GLN you use must only be linked between Syndigo and Amazon UK.

What data will I be sharing with Amazon UK?

It will be exclusive to B2B data, so no B2C such as on-pack data, images, videos etc. Should you wish to publish B2C data to Amazon, please register your enquiry via amazon@syndigo.com and a member of our team will be in touch to discuss this.

What attributes will I need to complete to publish to Amazon UK?

All attributes listed below must be accurately populated (achieve a 100% readiness score) before you’re able to publish data to Amazon UK GDSN. If Amazon changes its mandatory requirements in the future, those revisions will be reflected in the Syndigo platform. We have training videos detailing how to populate each of these attributes and our support team is always on hand should you require additional help.

  • Functional Name
  • Trade Item description
  • GTIN (Global Trade Item Number)
  • GPC (Brick Code)
  • Brand Name
  • Information Owner GLN
  • Information Owner Name
  • Package Height
  • Package Depth
  • Package Width
  • Package Weight
  • Market Availability Date
  • Information Effective Date
Will the Syndigo platform help improve the accuracy of the data I publish to Amazon UK?

Our platform has validation rules in place to help with the accuracy of data, eg for packaging weight, Amazon requires this measurement in Grams. If you tried to enter the data in lbs. pounds, the platform would highlight the error and confirm the correct measurement, before allowing you to populate and share the mandatory attribute.

Can I publish data in packaging hierarchies eg, at pallet, case and base level?

Yes, you can publish in packaging hierarchies at pallet, case and base level and we have a training video specifically detailing how to do this. We will provide links to the training materials when you subscribe to the service.

How do I know if I’m Vendor Central?

If you are already Vendor Central, you should have an ID related to this supplied by Amazon. If you’re still unsure, we recommend contacting Amazon directly to find out.

Do I use the same login details as my HFSS productDNA powered by Syndigo account?

Yes, if you have login credentials for an HFSS account with productDNA, please continue to use them. We will simply activate Amazon UK as a designated recipient to your account, once your contract is in place.

Can we add new users who will be responsible for sharing to Amazon UK?

Yes. Once your new contract is in place, your HFSS and Amazon UK GDSN data will exist in the same account – creating one golden record for each SKU. You can set up new users who will publish exclusively to Amazon. Any admin user can set up new users via the platform, alternatively contact our support team for assistance.

Can I publish HFSS data to Amazon UK?

No, Amazon UK are not currently set up to receive HFSS data via productDNA powered by Syndigo. Should this change, we will make all clients aware.

Where can I find training materials to know how to share with Amazon UK?

We have replicated the successful approach used for HFSS, creating a dedicated training video page for Amazon UK GDSN. Although you may have already viewed some of our training videos, it’s important you view those specific to Amazon UK GDSN as there are key differences.

How can I share all my data, including B2C, with Amazon through Syndigo?

Please contact amazon@syndigo.com and a member of our team will be happy to discuss this with you.

If I have a GDSN data pool, how can I share it with Amazon UK?

If you want to use Syndigo to send data to Amazon UK via GDSN, an easy configuration will be to use a secondary GLN to make the registration to the GS1 Global Registry. This secondary GLN will have to be communicated to Amazon, following the Content Autorisation steps Syndigo will provide you. We will also create a link between your actual GDSN provider and Syndigo in order to automatically receive product information from your original source to complete data communicated to Amazon

I have additional questions. Is there someone I can contact before upgrading?

Of course. Please contact amazon@syndigo.com with your questions and a member of our team will be happy to respond.

Can I share with other Amazon markets eg Amazon DE or FR?

Yes, however you will need to sign a different contract. Please contact amazon@syndigo.com with your questions and a member of our team will be happy to respond.

If our number of SKUs increases beyond the current band within 12 months, what do I do?

We recommend you select the band that will reflect the number of SKUs you anticipate sharing with Amazon in the next 12 months. If you need to increase your allocation part way through the contract please contacts nadia.martins@syndigo.com

Can I sign a multi-year contract?

Yes. If you choose to sign a multi-year contract you may benefit from improved terms, to discuss please contact amazon@syndigo.com