This time of year is a dubious anniversary for most of us… while Food Shows were just beginning to ramp up last year, the global lockdown from the pandemic caused serious challenges. There was a need to launch new programs, but with events on hold, many went virtual.
One Syndigo client, distributor Ben E. Keith challenged themselves with getting the word out despite the physical restrictions of last year and delivered on their goals to launch their Food Show virtually.
Check out this episode of the Data Chef here:
In this episode, Jason talks with Ben E. Keith content expert Kim Snitker, who among other duties has been responsible for executing on her company’s food show programs in 2020. With Ben E. Keith’s strong focus on food shows, Kim has seen a lot in terms of the ways overcome the challenges of working virtually in an inherently “hands on” space.