Our innovative brand and retail clients around the world tackle a common set of digital business challenges. Whether scaling operations through sophisticated data management strategies or captivating customers with rich, enhanced content experiences, they’re laser-focused on transforming them into competitive advantage for exceptional product experience.
Want to learn how they’re making it happen? We’ve gathered a few inspiring stories about how some of our forward-thinking customers successfully reach their goals.
L’Occitane en Provence
L’Occitane en Provence is synonymous with high-quality beauty brands that excite loyal consumers worldwide. A leading luxury retailer of body, face, hair, and fragrances, they operate in over 90 countries with over 1,500 stores. Managing their global product information was an unwieldy challenge. From manual entries to database disconnections across the enterprise, high data error and loss risks were serious challenges — especially when you add around 300 new SKUs per year and manage over 1,000 active SKUs.
With the help of Syndigo PIM, they’ve achieved higher levels of product information management effectiveness that includes a seamless connection with their ERP solutions and e-commerce platforms, have higher quality data with their new advanced automation, and accelerated and optimized their data enrichment process.
Pet Supermarket
Who doesn’t spoil their pets? The Pet Supplies Market size is estimated at USD $229.73 billion in 2024 and is expected to reach USD $335.14 billion by 2029. So, it’s no surprise that business is booming for Pet Supermarket, a leading pet supply retailer with over 225 locations across the U.S. Southeast with a popular e-commerce site. To keep up with this explosion in growth they needed to scale faster while bringing their brands to life digitally and seamlessly with engaging content for a memorable product experience.
They quickly got to work on a major overhaul of their systems by modernizing their product information management with Syndigo PIM, streamlining product syndication with Syndigo Syndication for improved alignment with partner requirements, and introducing Syndigo Enhanced Content for creative product experiences to keep their customers coming back for more. This holistic approach helped solve many of their core data and content ecosystem challenges.
Coop Norge
One of Norway’s biggest grocery outlets with more than 1,200 stores, Coop Norge operates under many different chain names. The business challenge? They needed a more flexible data management system to handle future changes, such as meeting environmental, social, and governance (ESG) and Digital Product Passport regulatory requirements. Also, their legacy systems were becoming outdated, causing inconsistent data quality from external sources that took considerable time and effort to correct.
They turned to Syndigo MDM to solve their critical data management issues — with impressive results. Now they can streamline the flow of data from data pools and data onboarding to syndication to downstream systems. They can also set up both a buy view and a sell view in the MDM platform, integrate with multiple master data sources across categories, and increase data enrichment processing speeds thanks to less manual labor.
Schleich
It’s not all “play” at Schleich, a leading toy figurine manufacturer with annual sales of over 40 million characters and play sets sold in 60+ countries. They set their sights on becoming a more data-driven organization with new systems and processes that collect and exchange data more efficiently to improve the time it takes to generate actionable performance insights.
To adapt to the fast pace of digital commerce and changing consumer preferences they selected Syndigo’s Digital Shelf Analytics which helped them uncover valuable performance data buried across their systems. From highlighting inconsistencies on live sites and scoring their content on a retailer’s site to strategizing to win the Buy Box, Schleich now proactively competes using analytics tailored specifically for brands’ needs to optimize their customers’ product experience.
Unilever
If you’ve ever eaten Ben & Jerry’s ice cream or used Dove soap, you’ve experienced a Unilever brand. It’s one of the world’s largest manufacturers of products used by over 3.4 billion customers in more than 190 countries. Unilever North America (NA) caters to the largest Unilever market globally and requires seamless syndication of its product information to trading partners. Their challenges included the need for more consistent and strong control over the quality of product data throughout their company’s ecosystem, plus a more streamlined and reliable product content distribution workflow.
They decided to redesign most of their content operations practices and overhaul their product content Syndication strategy with Syndigo. Their comprehensive approach reduced reliance on external partners and empowered them to accelerate their business with proactive, strategic capabilities for sustained operational excellence and enhanced market impact. The advantages of their new setup include a drop in the number of systems required and improved data quality insights while allowing content managers to be more systematic and strategic.
Randa Apparel & Accessories
Clothing and accessories styles change constantly as social media influencers and designers start new trends—and consumers are excited to keep up! Randa Apparel & Accessories (RAA) is at the cutting edge of trendsetting. It’s one of the world’s leading fashion apparel and lifestyle accessories companies with a portfolio of more than 30 brands. With worldwide revenue in the Fashion Market projected to reach US$770.90bn in 2024, they need to aggressively compete for shoppers’ attention in creative ways.
To set themselves apart from competitors and provide an engaging product experience, they decided to use Syndigo’s Syndication for Enhanced Content to grow customer excitement for their products, adding Fit charts, high-quality images, and other experiences — going beyond the limited basic content you see on many apparel and accessory PDPs. Thanks to this Enhanced Content strategy they now experience Fashion industry-leading consumer engagement, higher conversion lift rates, and faster time-to-market with easy omnichannel distribution across retail partners.
Brands and retailers are breaking new ground in product experience. Discover their strategies and bring their success to your organization.
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