21 Powerful New Connections for Your Product Content Built in 2024  

Target

Suppliers to one of the world’s largest and most popular retail chains now have the opportunity to engage online guests with the captivating power of video. With Syndigo, you can place your persuasive, engaging, informative videos front-and-center on PDPs at Target.com and the Target app! Syndigo is the first CSP to be able to offer this solution, and video content actively influences your vendor health content score.

Staples

Staples, a leading office supply retailer, is enhancing its product data connection with Syndigo to now include Core Content. This expansion complements its existing Enhanced Content capabilities, empowering brands to control their complete product experience through one easy place. 

Walmart

Walmart’s updated data model with its new OmniSpec API established a new, even more powerful Core Content connection for Syndigo users, especially for items that are being sold and shipped directly by Walmart. This complements our existing full suite of GDSN, Enhanced Content, and Core Syndication capabilities with the world’s largest retailer. 

Best Buy

Best Buy’s new Core Content channel via Syndigo was unlocked this year, joining the already established Enhanced Content connection to form the complete product experience management solution at the premier electronics superstore. 

Projector Screen 

A family-owned business with a tightly focused catalog, Projector Screen is a major player in the world of home theater outfitting and, of course, projectors and projector screens. This popular and well-known e-commerce site is now accepting both Core and Enhanced Content through Syndigo with a new connection built this year. If your brand sells related electronics and equipment, this is a must for curating a compelling shopper experience and standing out in a competitive vertical. 

Kroger 

The addition of New Item Setup to replace the previous VIP process completes Syndigo’s end-end product experience management solution at North America’s largest supermarket. Now suppliers can skip the hassle and easily upload new products straight to Kroger and its banners with Syndigo’s intuitive, user-friendly interface.  

Adding NIS to our suite of Kroger product management capabilities means Syndigo users can now create, update, monitor and optimize their product content at this critical retail channel from one single place. 

GNC

GNC supplemented its e-commerce site this year with an Enhanced Content connection through Syndigo. This capability empowers vitamin, supplement and health product suppliers to liven up their product pages with rich content that illustrates and features the item’s benefits and differentiators. 

Sedano’s 

Sedano’s joined the Syndigo network of grocery recipients this year, accepting Core Content syndication. This popular Hispanic supermarket chain is prevalent across central and south Florida and a valuable addition to CPG brands operating in this region and category.  

Grainger

Grainger, a leading industrial supply company, joins the Syndigo family with a brand-new Core Content connection. For brands selling through Grainger, this means you can ensure your products are accurately represented with up-to-date descriptions, specifications, and images.  

Wayfair

Legendary home goods retailer Wayfair recently joined Syndigo’s network with a new Core Content connection to join its existing Enhanced Content connection. This connection ensures accurate product representation in store and online, enabling brands to streamline data syndication and improve the customer experience at this important sales channel. 

Varouj Appliances 

Brands can now effortlessly deliver crucial product information, including detailed descriptions, specifications, and high-quality images, directly to Varouj Appliances, another premier retailer of furniture, hardline appliances and more. This Core Content connection is a valuable new expansion of our network of home goods retailers. 

SCHEELS

SCHEELS is an exciting and important addition to Syndigo’s lineup of sporting goods, athletic wear, and outdoor outfitter retailers. This brand-new product data connection unlocks both Core Content and Enhanced Content delivery straight to SCHEELS from one convenient place. 

PGA TOUR Superstore 

This leader in golf equipment and apparel opened up a new Enhanced Content connection with us this year. There’s no better way for suppliers in athletic wear, sporting tech, golf gear and similar segments to feature their products in the best possible light with engaging and interactive digital experiences. 

Mister Chemical Ltd

Mister Chemical Ltd., a top supplier of industrial chemicals and cleaning equipment, has just plugged into Syndigo’s network with a fresh Core Content connection. Brands can now effortlessly share vital product data, from safety specs to images and details, directly with MCL.

Tapping into this connection ensures your chemical products are not only accurately listed but also compliant and safe for users. Learn more and be among the first to take advantage of this syndication solution. 

MFI Medical

Under what’s new, remove the Core Content Connection. And change the body text to: MFI Medical, a mainstay provider of medical suppliers, partnered with Syndigo to establish a Core Content connection and has recently added a new GDSN connection. Learn more about this unique data connection and how to access it.

LINQ

This new GDSN data connection empowers food brands to deliver product content straight to LINQ, a cutting-edge technology provider for K-12 districts to manage their nutrition programs and operations. LINQ uses this data to power its menu and nutrition software and ensure its customers in primary and secondary education are equipped with the information they need about your products. 

Provi 

Provi, the innovative B2B alcoholic beverage distribution platform, is seeking brand-created Core Content to build out its best-in-class catalog. This is your chance to shine by providing detailed and engaging product information that will captivate Provi’s network of buyers. Whether it’s the story behind your beverages, their unique ingredients, cocktail recipes, or vivid lifestyle imagery, Provi wants to share your brand’s narrative. By supplying rich, accurate, and compelling content, you can enhance your product’s visibility and appeal, making it stand out in a competitive market with this brand-new content connection. 

Instacart 

We are excited to add Instacart Canada to round out our growing list of delivery service recipients. Instacart CA joins its US counterpart with a Core Content connection so brands can easily syndicate product data to Instacart shoppers across North America from one convenient place. 

Uber Eats

Uber Eats is another major delivery service to join the Syndigo fold this year with a new Core Content connection. For operations in addition to their US connection, there is now a new Canada connection. With CPG content as a priority for US and Canada markets, this is your opportunity to control product information, images, nutritional data, descriptions and more as Uber grows its product delivery solutions and taps into its enormous established rideshare customer base. 

Walgreens

Walgreens, who already accepted Enhanced Content from Syndigo, now also takes Core Content as well. Combine them both to deliver compelling experiences that draw sales on store shelves and online!

CVS

CVS is expanding its current Enhanced Content connection with Syndigo to establish a new channel to intake Core Content. This connection will provide CVS suppliers a new way to deliver brand-created content and a faster process for new item setup and updating, replacing the previous platform used for these functions. This is the ultimate way to streamline and simplify content syndication!