In this latest episode of our Podcast, Jason Gunn talks with Syndigo content expert Randy Burd, who’s been around the product imaging business for more than 30 years. We know that content is king in today’s world, and images are becoming even more important.
Ecommerce has added an entirely new wrinkle around the types of content needed, which adds to the complexity of industry needs. New ways of capturing images – including CGI – are covered, as well as the importance of collecting images of shipping boxes and packing layouts around the individual items. Hear Randy and Jason discuss the challenges in creating content that meets the needs of brands and the industry as a whole, from supply chain case packs to individual items, across foodservice and consumer goods.
Check out this episode of the Data Chef here:
Would you like to subscribe to our podcast series? The Data Chef is a periodic podcast series featuring Syndigo clients, experts and other industry notables who serve the Foodservice industry and other consumer goods sectors.