Seamless Syndication: Part 3 for an End-to-End Optimized eCommerce Strategy
Core Content: check. Enhanced Content: check. After retailers have these requirements and capabilities in place for suppliers (and private brands), ensuring smooth syndication is the next big step.
Part 1 and Part 2 of this series explored the categories of content submissions and how Syndigo’s Content Experience Hub (CXH) makes it possible to manage all of them in one platform. So it should come as no surprise that retailers can use CXH for syndication needs as well. This comprehensive platform gives brands the ability to seamlessly syndicate both their Core and Enhanced Content to retailers, in the preferred formats and specifications set by each retail organization.
And for the retailers themselves, the icing on the cake is that CXH enables them to use a single source for multiple program needs—all of which rely on accurate, consistent, compelling and complete product content. Read on to learn a bit more about the benefits when it comes to using CXH for seamless syndication.
One place to house the data
Retailers get a single hosting platform when they go with CXH for syndication. This means one place to connect all the data, serving as the primary source of truth for all digital product content coming in from suppliers.
By integrating all content submissions into a one entity—including Core, Enhanced, GDSN and more—this supplier-centric solution allows the retailer to eliminate the confusion that’s typically associated with multiple systems. Moreover, both they and the brands get access to analytical insights that spot areas for improved engagement when the content goes live, and they simply manage the product content more efficiently overall.
Syndigo’s wide network of retailers and suppliers means more reliability when it comes to brand inputs from syndication. With the simple integration of many systems at hand, manual errors and oversights are prevented when data is sent over. As mentioned before, the syndicated data also follows the formats required by the retailer without unnecessary back-and-forths between them and the brands.
Finally, Syndigo’s audit capabilities give the retailer confidence that the product content is being carefully reviewed and ultimately displayed properly on packaging and eCommerce sites. This all serves the end goal of putting retailers at ease, knowing they’re getting the content they need, when they need it, in the particular way they want to receive it.