Creating effective brand imagery begins with consistent, high quality and accurate product images that resonate with your consumers. Syndigo created content helps you deliver brand consistency and transparency while enabling eCommerce and in-store category management programs to drive sales and supply chain efficiency.
Optimized Content goes beyond core product imagery and helps consumers make quick purchase decisions at the digital shelf.
Photorealistic Computer Generated Imagery can be created weeks before a physical product is produced without physical samples.
Stylized Content brings your products to life with artistic visuals that suggest aroma, appeal and taste or a finished product.
Stellar Content Starts With Syndigo
Our content creation processes ensure accurate representation of your product’s weights and dimensions, ingredient and nutritional information, marketing claims, and any other packaging information.
Accurate Digital Images
Our expertise ensures your products are captured in the right size and format for each usage, whether it’s for retailer or foodservice eCommerce sites, space management planogram programs, mobile apps, print and digital circulars or eCatalogs, in-store kiosks, store signage, promotional tags or shelf edge strips.
Enriched and Verified Content
Beyond the label, we give deeper insights by enriching product descriptions with many as 171 million additional attributes, including identifiers such as allergens, ingredient, and diet claims, (e.g. gluten free or vegan), country of origin, trading markets, SEO terms, romance product copy, warnings, and much more.
Whether you choose to have Syndigo capture this information on your behalf or you upload or integrate directly from a product information systems, we verify the content for completeness, accuracy and quality to ensure it is ready for retailer syndication through the Content Experience Hub.
Syndigo captures product data at the individual item, tray/pack, case, and pallet level for easy supply chain integration.
Both manufacturers and retailers rely on Syndigo’s accurate case content to improve production within distribution operations.
GS1 Standards: Consistency Through Collaboration
Scalable product content creation leveraging the packaging development pipeline
RACHEL MCMENIMEN | GS1 CONNECT 2020: DIGITAL EDITION SEMINAR
Consistency is key to properly managing content across the omni-channel. We abide by GS1 Image Asset ID standards that allow retailers to easily identify image types and make site merchandising decisions.
Here are a few of the best practices we have uncovered in our work with clients, in order to make the most of your content imagery.
Setup A Process – Not a Project
Ensure all teams have the content they need for consumer touchpoints while avoiding duplications.
Always Create a Full Image Asset Bundle
Safeguard yourself for all use cases in the omnichannel environment. Computer Generated Imagery (CGI) is the preferred method.
Start With a Clean Mobile Hero Image
A ‘cleaned up pack shot’ that can be most widely used at all retailers.
Think About Your Other Optimized Images
Evaluate your images in terms of category, not brand. (ex. Lifestyle, Feature-Benefit, Claims)
Use Existing Marketing Videos or Create Your Own Custom Videos
One option is short videos with a carousel of Optimized Content images to support brands with less funding.
Consider Using Keywords With Your Marketing Images
Track keywords currently used on Amazon or tap into ratings & reviews feedback to incorporate within your imagery.