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Product content is the foundation of how consumers perceive and think about your products. Our comprehensive consumer research dives deep into how your customers evaluate product information and assets and what you can do now to get an edge.
We surveyed over 6,000 shoppers in key markets around the world to discover the truth about their product experience and what they want from retailers and consumer brands when considering purchases and moving through the buying journey.
Download the guide now for the complete results and analysis.
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Act with confidence with definitive data and understand how your customers think about the product data, information and assets you’re putting into market.
Our surveys examined broad populations across the US, UK, Germany and France to deliver the most comprehensive consumer insights possible.
Get exclusive insights into how your shoppers feel about trending topics like sustainable shopping, AI-generated product content, and information about products’ environmental impact.
