CGI Pack Shot Process
Computer Generated Imagery is a method to create the highest quality, flexible image assets to GS1 specifications. Standard processing for all products includes up to the 3 angled marketing views & 6 flat-facing images.
Examples shown below demonstrate how product structures are evaluated to determine how many masters (or unique product structures) exist for a product line. The master is created the first time we process a unique structure, and once created the variants are much simpler to execute to essentially “swap out” the labels.
CGI Example: Simple Product Structure
Products or packaging that comes in the form of cans, boxes, or symmetrical packaging
Main product that is used as the primary structure to create the product images
Version of the master, such as flavors, scents, color, seasonal or other variations of the master product
CGI Example: Complex Product Structure
Products or packaging that is asymmetrical or shows organic/transparent elements