Is Your Product Data PXM Ready?

Imagine this: A potential customer finds your brand’s product online, excited to make a purchase. But instead of seeing crisp, engaging images and detailed information, they’re greeted with bland descriptions, inconsistent details, and lackluster imagery. Poof! Just like that, they’re gone, clicking away to a competitor’s more polished offering.  

In today’s lightning-fast e-commerce landscape, product content is your digital storefront – and first impressions matter more than ever. 

The PXM Revolution: More Than Just Data Management 

Product Experience Management (PXM) isn’t just another buzzword. It’s a strategic approach that transforms how brands think about product information. It’s about creating immersive, consistent, and compelling product narratives that don’t just inform – they inspire customers to hit that “buy” button.

Your PXM Readiness

Let’s break down the key elements that separate PXM champions from the rest: 

1. Centralized Product Information Management (PIM) – Think of your product data like a well-organized closet. No more hunting through different drawers (or systems) to find what you need. A centralized PIM system means: 

• All product details live in one unified space 
• Instant updates across all platforms

2. Data Quality and Consistency – In the digital marketplace, your data’s accuracy is your brand’s reputation. Rigorous data governance isn’t just about avoiding errors – it’s about building customer confidence. When shoppers see consistent, reliable information, they’re more likely to trust your brand and make a purchase. 

3. Enhanced Content Creation – Curate rich media assets, such as videos, interactive tools, and detailed guides, to provide an immersive, story-telling shopping experience. Enhanced Content differentiates your products and can lead to higher conversion rates. 

4. Digital Shelf Analytics – Monitor product performance metrics, including searchability, availability, pricing, and customer reviews across various online retailers. Utilize these insights to optimize product listings and promotional strategies. 

5. Efficient Syndication Processes – Automate the distribution of product information to multiple channels to ensure timely and accurate updates. Efficient syndication reduces manual errors and accelerates time-to-market. 

Embracing Syndigo’s Product Experience Cloud for Brands

For brands seeking to excel in PXM, Syndigo’s Product Experience Cloud offers comprehensive solutions for Brands looking to deliver better product pages: 

• Integrated PIM and Master Data Management (MDM) to unify data sets, processes, and systems, making it easier to manage and govern high-quality data: 
  • Gather data from various sources, including suppliers, manufacturers, and internal systems. 
  • Syndigo’s PIM standardizes and cleanses the data, ensuring consistency and accuracy. 
  • Store all product information in a centralized MDM system, creating a single source of truth. 
  • Enhance product data with additional attributes, images, and descriptions to make it more comprehensive. 

• Enhanced Content allows brands to create and manage high-quality images, videos, and interactive tools that captivate and convert shoppers. 
  • With existing templates for various Enhanced Content widgets, brands can significantly reduce manual effort and speed up content deployment without starting from scratch. 
  • Syndigo provides A/B Testing capabilities to help brands make informed decisions, with real shopper data, they can determine which content resonates best with consumers and optimize for higher conversion rates. 
  • Enhanced Content has been shown to increase add-to-cart rates by an average of 39%, which demonstrates the effectiveness of rich media in driving consumer engagement and sales. 
  • For brands seeking a hands-off experience, Syndigo offers white glove service with content experts to manage and optimize your content without requiring extensive involvement from your team. 

• Syndigo’s Digital Shelf Analytics provides real-time insights into product performance, helping brands make informed decisions and stay ahead of the competition. 
  • With real-time monitoring, brands can verify if the product content displayed on retailer sites matches their PIM data so consumers can always see accurate and consistent product information. 
  • Syndigo provides a detailed breakdown of brand’s product content health, showing the percentage of product data that matches the PIM data versus what does not and identify areas for improvement. 
  • Buy Box Report delivers insights into buy box performance so brands can track their status, understand the factors affecting their buy box eligibility, and adjust accordingly. 
  • Syndigo also provides timely alerts when stock levels are low so brands can act quickly to replenish inventory, avoid stockouts, and ensure continuous product availability for consumers. 

• Automated Syndication ensures that product information is consistently and accurately distributed across all channels. 

By adopting a robust PXM strategy and leveraging tools like Syndigo’s Product Experience Cloud, brands can ensure their product data is not only PXM ready but also primed to deliver exceptional consumer experiences in the competitive eCommerce environment. Take the next step towards eCommerce excellence with Syndigo and elevate your brand’s presence today!