K5 Future Retail Conference 2025 

The K5 Future Retail Conference brings together the key players shaping the future of digital commerce – and that’s exactly why Syndigo is joining this year, together with Advellence. It’s no longer just about managing product data – it’s about creating a consistent, compelling Product Experience across every channel. With a smart PXM approach, Syndigo helps companies turn data into real impact. What that looks like in practice? We’ll show you with a real-world example from Victorinox – including hands-on insights and takeaways in our live masterclass at K5. 

Rethinking experience: Victorinox and the path to data-driven product experience – and what does yours looks like? 

How does a global company like Victorinox manage its product data efficiently while delivering an outstanding product experience at the same time? Discover the answer live at the K5 Retail Conference! 

Syndigo – a leader in Product Experience Management (PXM) – will be on site together with consulting and implementation partner Advellence. Visit us at Booth 83 in Hall 2 and reserve your spot in our exclusive masterclass with Victorinox.

Masterclass Highlight: “From Central to Decentralized: How Victorinox Is Rethinking Master Data with PXM” 

Wednesday, June 25, 2025 | 10:00 – 11:00 AM CET 

Dive into the MDM transformation of Victorinox – shared first-hand by Christopher Klumpp, Head of Global Master Data Management. In this interactive session, you’ll learn: 

• How Victorinox successfully implemented a global MDM system using Syndigo and Advellence, moving from a central to a decentralized model 
• Best practices from real-world operations: digital workflows, AI-powered translations, and data quality gates 
• Hands-on workshop: build your own Product Experience (PXM) profile and experience how structured data can improve the customer journey – from first touchpoint to conversion