Customer Experience (CX)

The overall perception by a customer of a brand, based on the sum of interactions, from web browsing to post-purchase support. 

What is Customer Experience (CX)?

Customer Experience (CX) refers to the overall perception a customer has of a brand based on every interaction—from browsing a website to post-purchase support. In the context of PXM, delivering consistent, high-quality product content is essential to creating a seamless and satisfying CX that builds loyalty and drives repeat business.