Data Governance
The set of policies, processes, and standards that ensure the integrity of information across an organization.
What is Data Governance?
Data governance is the set of policies, processes, and standards that control how data is imported, modified, and owned to ensure data is accurate, secure, and used responsibly across an organization. It plays a vital role in PXM by maintaining the integrity of product information, enabling brands to deliver trustworthy and compliant content to consumers.