Digital Experience Platform (DXP)
A suite of integrated technologies that deliver consistent digital experiences across web, mobile, and other digital channels.
What is Digital Experience Platform (DXP)?
A Digital Experience Platform (DXP) is a suite of integrated technologies designed to deliver personalized, consistent digital experiences across web, mobile, and other digital channels. DXPs support PXM by enabling brands to orchestrate content, data, and customer interactions in real time, enhancing engagement and loyalty.