Digital Shelf

The digital shelf is the online equivalent of a physical store shelf, where products are displayed and sold. 

What is Digital Shelf? 

The digital shelf refers to the online representation of a brand’s products across eCommerce platforms and marketplaces. Much like a physical shelf in a retail store, The way a digital shelf is managed, merchandised, and displayed is a critical component of a retailers’ profitability. Managing the digital shelf is an important aspect of PXM, ensuring that the product content displayed is not only accurate, consistent, and optimized for visibility, but is portrayed to generate conversions from shoppers. For retailers, the digital shelf should align with store shelves to communicate brand consistency and enhance the product experience. With Syndigo digital shelf solutions, customers can optimize product listings, improving visibility and sales.