Generative AI

The artificial intelligence systems that can create new content, including text, images, audio, or code, and can accelerate content creation and streamline data enrichment. 

What is Generative AI – GenAI?

Generative AI refers to artificial intelligence systems that can create new content—such as text, images, audio, or code—based on patterns learned from existing data. In the context of Product Experience Management (PXM), generative AI can automate content creation, enhance personalization, and streamline product data enrichment, helping brands scale faster and more efficiently.