Sharpening Data Precision: How Syndigo Hones Victorinox’s Product Information

At Victorinox AG, a name synonymous with precision and quality in the world of knives and multi-tools, the importance of accurate and efficient data management cannot be overstated. As the Head of Data & BI, Christopher Klumpp. faced a daunting challenge: managing an extensive and ever-growing database of product information with the utmost precision.

A proud history of premium products

Victorinox is the manufacturer of the famous Swiss Army Knife^TMand other premium products. The family-run company, now in its fourth generation and based in Switzerland, sells its products in over 120 countries worldwide. The Victorinox brand is internationally renowned. In addition to the legendary Swiss Army Knife^TM, the portfolio includes four other product categories: Household and professional knives, watches and luggage. The company employs around 2,200 people worldwide and generated sales of 424 million Swiss francs (US$481 million) in 2023.

But in recent years, Victorinox has faced increasing challenges in data management.

Rough beginnings

In order to meet the strong demand for up-to-date and consistent product data, Victorinox decided to use a product information management system (PIM) a few years ago.

However, the existing system proved to be inadequate for the Swiss manufacturer’s complex requirements. The biggest challenges were:

• Limited functionality: The previous solution could not support the multi-domain approach that Victorinox required. It was essential for Victorinox to manage data from different ERP systems and sometimes manage rapidly changing information from customers, partners, and suppliers.
• Limitations in scalability: The existing system could not effectively support future requirements and planned growth.
• Cost increases: An increase in the licensing fees of the previous system necessitated a review of the previous system’s value, which proved to be lagging behind the fees.

It was time for a new solution.

A view toward growth

As they began their search for an improvement over their failing solution, Victorinox also wanted to take this opportunity to kick off a journey toward sustainable growth and improved customer performance. The goal was to leverage the growing data at their fingertips and use it to enhance their commercial performance. They wanted to improve their customer loyalty by improving the quality of the customer’s shopping experience. The solution they were looking for had to be able to specifically deliver on the following:

• Multidomain data management: A PIM and master data management (MDM) system that can integrate and manage data from different sources (e.g., different ERP systems).
• Cost efficiency: An economical and efficient solution.
• Scalability and future-proofing: A solution that can meet future requirements and keep pace with the company’s growth.
• More efficient PIM: Continuous improvement in data quality and process efficiency through digitized workflows, automated data checks, and the cleansing of old data.

With our conviction that “being prepared makes life better”, we are also doing everything we can to optimize our data processes. As a global company, it is particularly important to us to provide our customers with up-to-date and consistent product data across all five product categories. With Syndigo, we have found a solution that allows us to consolidate and prepare our data from a wide variety of systems in a standardized source. Thanks to Advellence’s professional support, we were able to put Syndigo into operation in just five months. Well prepared with efficient processes and a robust MDM solution, we are looking forward to further roll-out and collaboration.

Christopher Klumpp

Head of Global Enterprise Data Management

Shaping Excellence with Syndigo

Syndigo PIM ended up being a solution that has not only met Victorinox’s expectations but also transformed their data management processes, driving significant improvements across the board. Syndigo PIM gave Victorinox the needed boost to improve their product information accuracy, increasing their speed to market and ultimately boosting their commercial performance.

By centralizing product information, Syndigo enabled Victorinox to maintain a single, authoritative source of data, which is crucial for consistency and accuracy. Additionally, Syndigo’s robust data enrichment tools have enhanced the quality of product descriptions, images, and specifications, leading to a more engaging and informative customer experience. The result is a more efficient operation, higher conversion rate, and a stronger brand presence, all of which are essential for Victorinox’s continued success.

50% Improvement in Customer Satisfaction

One of the most notable impacts of Syndigo’s PIM has been the substantial improvement in customer satisfaction. With a single, reliable source of truth for all product data, Victorinox has been able to provide customers with accurate, up-to-date, and comprehensive information. This has led to a 50% improvement in customer satisfaction, as users can now easily find the details they need, whether they are browsing online or visiting a physical store. The seamless integration of product data across all channels has eliminated confusion and inconsistencies, ensuring a consistent and positive customer journey.

20% Improvement in Speed to Market

In today’s fast-paced retail environment, speed to market is crucial. Syndigo’s PIM has enabled Victorinox to streamline their product launch processes, resulting in a 20% improvement in speed to market. The system’s automatic completeness checks have been a game-changer, allowing the team to quickly identify and address any missing data points. This ensures that products are ready for launch without delays, giving Victorinox a competitive edge in the market. The ability to effortlessly upload and download data has further simplified workflows, making the entire process more efficient and agile.

60% Improvement in Operational Efficiency

Operational efficiency has seen a remarkable 60% improvement thanks to Syndigo’s PIM. The intuitive user interface has made it easy for Christopher’s team to adopt the system, reducing the learning curve and increasing productivity. The PIM’s robust features, such as data validation and error correction, have significantly reduced the time spent on manual data entry and verification. This has freed up valuable resources, allowing the team to focus on more strategic tasks that drive business growth.

Seamless Integration and Scalability

Syndigo’s PIM is not just a tool; it’s a platform that has seamlessly integrated into the operations of Victorinox. The system’s adaptability has been key, as it has scaled effortlessly to meet the company’s growing needs.  Syndigo’s PIM has proven to be both flexible and reliable, and this scalability has been crucial in supporting Victorinox’s ambitious growth plans, ensuring that the data management infrastructure can keep pace with the company’s expansion.

Enhanced Collaboration and Data Accuracy

The PIM system has also fostered better collaboration within the organization. Team members can now work together more effectively, sharing and updating product data in real time. This has led to a more cohesive and efficient workflow, where everyone is on the same page. The system’s ability to maintain and elevate data accuracy and consistency has been a significant boon, reducing errors and ensuring that all stakeholders have access to the most current and reliable information.

Imagine having a super friendly PIM system that does all the heavy lifting for you. It’s perfect for handling product data, marketing info, and item creation effortlessly. Want to keep everything neat? It checks data completeness and scales like a breeze. Plus, with its easy UI, it’s your global go-to for a single source of truth!

Cristopher K

Head of Data & BI at Victorinox

PIM today, PXM tomorrow

Victorinox started their journey toward sustainable growth and improved customer performance by implementing Syndigo PIM. As they started seeing commercially satisfactory results, they planned to expand the scope of engagement with Syndigo. Plans for the future include adding content syndication and analytics to build a more complete Product Experience Management (PXM) suite to build more meaningful connections with their customers. Subsequent to that, Victorinox is also planning to deliver on a complete multi-domain MDM with Syndigo MDM.

Contact us to learn more about how Syndigo PIM and MDM can help you attain your target of sustainable growth and improved customer experience.

Conclusion

Syndigo’s PIM has been a pivotal investment for Victorinox AG, delivering tangible benefits in customer experience, speed to market, and operational efficiency. By providing a single, reliable source of truth and an intuitive, scalable platform, Syndigo has empowered Victorinox to manage their product data with ease and precision. Contact us to learn more about how Syndigo PIM can help your business grow and innovate towards even greater success.