How industrial manufacturers prepare operations and go-to-market for growth as digital and AI-driven buying increases.
Industrial buying is changing fast. Digital self-service, AI-assisted research, and new expectations for speed and accuracy are reshaping how customers evaluate suppliers—and how manufacturers need to run.
Join us for a practical, strategy-forward session on how industrial manufacturers can modernize operations and go-to-market execution to support scale, increase agility, and capture growth as digital and AI-driven buying becomes the norm.
What You’ll Learn:
- Operational readiness for industrial scale: How to build a foundation that supports growth without creating chaos—especially as product data, channels, and customer requirements expand.
- Go-to-market evolution in digital + AI buying: What changes when buyers rely on AI summaries, search, and self-serve digital experiences—and how to align teams around the new path to purchase.
- Governance, speed, and consistency across channels: Ways to standardize workflows and improve data quality so you can move faster while reducing risk, rework, and fragmentation.
- Becoming “AI-ready” with the right foundation: What “AI-ready” actually means for industrial manufacturers—and how clean, structured data + repeatable processes enable automation and future capabilities.