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Unwrapped 2024: Product Content Performance in Peak Holiday Periods

Spreading holiday cheer in a growing peak holiday season

The peak of the holiday shopping season has rapidly expanded, shifting from a one-day Black Friday climax to an extravaganza of sales and offers that can last days or weeks.

This shift requires a new approach to the holiday product experience. To find out what today’s consumers want, we surveyed over 1,500 holiday shoppers about their experiences and perspectives through the entire week leading up through Cyber Monday.

The results offer valuable ideas and inspiration retailers and brands can use to maximize sales through the rest of the year and prepare for an even better 2025 holiday season.

Download the guide now for the complete results and analysis.