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Syndigo Syndication training for brand users

The annual training event for Syndigo brand customers

Date

September 22nd – 25th

Location

Syndigo Office – 300 S Riverside Plaza #1400, Chicago, IL

Syndigo Syndication training for brand users

Built for brands that want more from their product content.

Syndigo Academy is a 4-day, in-person training experience for brand teams who use Syndigo to syndicate and manage their product content. With a limited capacity, every session is designed for real learning, not passive listening. Expect hands-on labs, small-group workshops, 1:1 time with Syndigo experts, and industry-specific sessions tailored to your vertical.

What does a day at Syndigo Academy look like?

  • Small-group workshops
  • 1:1 office hours with Syndigo experts
  • Sessions built for your industry vertical
  • Hands-on labs where you build something real
  • Syndigo University certification when you’re done

Choose your path OR attend both:

Beginner (Days 1 & 2)

Platform orientation, item setup, your first syndication, retailer requirements, digital assets, enhanced content 101, reports & dashboards. Earns: Syndigo University Beginner Certification.

Advanced (Days 3 & 4)

Syndication AI tools, Attribute Value Transformation & Mapping, AI commerce channels, Enhanced Content strategy & 90-day planning. Earns: Syndigo University Advanced Certification.

Syndigo

Event Schedule

Beginner Track

Date

Sep 22 – 23

Build the foundation for product content success. Learn core platform skills, product management best practices, and how to optimize your content for retail readiness.

CET

Welcome Keynote


Syndigo 101

DETAILS:

Introduction to Syndigo, product content value, and how Syndigo supports customers in the marketplace

CET

Setting a Solid Foundation


General Session + Breakouts

DETAILS:

Account setup, email notifications, user management, Company Dictionary, vendor choices, Quick Steps, dashboards, Enhanced Content and Analytics navigation

CET

Product Management


General Session + Breakouts

DETAILS:

Creating and managing products, bulk product setup, editing, archiving/discontinuing, duplicate management, hierarchies, CIC messaging, publication withdraw, URLs, and Connected Websites

CET

Data Views + Enhanced Content


General Session

DETAILS:

Data Views, navigation efficiency, teamwork, AVMT impact, and Enhanced Content widget types

CET

Winning the Shelf


General Session + Breakouts

DETAILS:

Product readiness, marketplace optimization, content origins, bulk editing, retailer style guides, Enhanced Content best practices, GS1 standards, image quality, and recipient implementation guides

CET

Optimizing the Syndigo Experience


General Session + Breakouts

DETAILS:

Filtering, searching, customizing columns, product sets, Data Views, favorite connections, saved filters, email notifications, copy-down, to-do lists, archiving, discontinuing, bulk edit errors, and bulk export/import workflows

CET

90-Day Action Plan


Interactive Planning Session

DETAILS:

Actionable takeaways and a practical roadmap to apply learning after the event

CET

1:1 Support


Office Hours

DETAILS:

Personalized support for account questions, catalog challenges, troubleshooting, and hands-on guidance

Advanced Track

Date

Sep 24 – 25

Take your Syndigo expertise further with advanced content optimization, reporting, AVMT, AI-powered workflows, industry-specific strategies, and personalized coaching.

CET

Winning the Shelf Advanced


General Session + Breakouts

DETAILS:

Content Health, “Is It Live?”, Data Views, and custom recipients

CET

How Syndigo Helps Solve Industry-Specific Needs


General Session + Breakouts

DETAILS:

CPG & Grocery, Health & Beauty, Hardlines Retail, and Food Service use cases

CET

Leveraging User Generated Content with PowerReviews and Sampling


General Session

DETAILS:

User-generated content strategies, reviews, ratings, and sampling programs

CET

Attribute Value Mapping & Transformations (AVMT)


General Session + Breakouts

DETAILS:

Mappings, transformations, automation, and data standardization at scale

CET

How AI is Reshaping Syndigo


General Session + Breakouts

DETAILS:

GoPilots, AI-powered content generation, Enhanced Content AI, and emerging AI workflows

CET

90-Day Action Plan


Interactive Planning Session

DETAILS:

Build a roadmap for applying advanced strategies and prioritizing future improvements

CET

1:1 Support


Office Hours

DETAILS:

Personalized guidance on content strategy, catalog optimization, and platform workflows

FAQs

Please see the FAQs below. If you have additional questions, please post in the comments area below, and a member of our Moderator Team will get you answers.

Who should attend Syndigo Academy?

Syndigo Academy is built for users who are actively working within the Syndigo platform – Content Manager, Data Analysts, Syndication Specialists, and team leads. Whether you’re new to Syndigo or a longtime user looking to sharpen your skills, there’s a track for you!

Multiple attendees?

Yes, and encouraged. Different paths suit different roles on the same team.

All 4 days?

No. Register for Beginner (Days 1–2), Advanced (Days 3–4), or the full program. Each path stands alone.

Cost?

$475 – 2 day track
$700 – 4 day track

Where should I stay?

Lodging is not included in registration, so attendees are responsible for booking their own accommodations. We recommend staying near the Syndigo office, which is located at 300 S Riverside Plaza, Chicago, IL 60606. There are plenty of options nearby, but rooms fill up quickly based on other local events!

Is there a virtual attendance option?

No. Syndigo Academy is designed as an in-person, hands-on experience to maximize learning and networking.

Will meals be provided?

Coffee/light pastry items will be available daily and lunch will be provided as part of your registration fee. We will reach out closer to the event to accommodate any food allergies or dietary restrictions.